Spotlight 2025

Spotlight is a full-day digital marketing conference hosted by Semrush, taking place on October 29, 2025, at Passenger Terminal Amsterdam. Situated in the city center just minutes from major transport hubs, the venue will host over 1,200 marketers for a day of expert-led keynotes, small-group mastermind sessions, interactive experiences, and networking.

The event is open to all marketing professionals – whether in-house specialists, agency teams, or entrepreneurs – offering a structured, customizable experience to help attendees tackle real-world challenges with actionable insights.

The agenda features 85+ speakers across 25+ keynotes and over 150 mastermind sessions, where small peer groups engage directly with industry experts. These sessions, which require advance reservation, are designed for targeted problem-solving and deeper discussion.

In addition to content tracks, Spotlight includes an expo area for discovering new marketing solutions, pre- and post-event networking mixers, and hands-on Semrush certification workshops available the day prior to the main event. The conference also sets itself apart with unique interactive elements such as a karaoke elevator, meme museum, and themed snack stations, making it both informative and engaging.

Spotlight emphasizes real-world impact and community-building. Attendees are encouraged to build their own experience based on their professional goals, leaving with new strategies, expanded networks, and practical tools to drive their marketing success.

Speakers at Spotlight 2025

Spotlight 2025 features talks by the following speakers:

Zaria Parvez (Senior Global Social Media Manager at Duolingo)
Brandon Smithwrick (Director of Content & Creative at Kickstarter)
Abi Akakpo (Senior Industry Manager at Google)
Hillary Bush (GTM – Startups at Open AI)
Michelle Robbins (AI & Decision Intelligence at LinkedIn)
Eitan Helman (Head of Growth Marketing)
Sarah Adam (Head of Partnerships & Influencer Marketing at Wix)
Qinting He (Global Marketing Automation Lead at Danone)
Aram Mkhitaryan (VP, Product and Technology at PicsArt)
Fabrizio Ballarini (Head of Organic Growth at Wise)
Gus Pelogia (Senior SEO Product Manager at Indeed)
Andrew Mende (Senior Product Manager Machine Learning at Booking.com)
Crystal Carter (Head of SEO Communications at Wix)
Elena Verna (Growth at Lovable)
Emmanuel Cohen (Head of Marketing at Monday CRM)
Andrey Khusid (CEO at Miro)
Mikayel Verdanyan (COO & Co-founder at Picsart)
Katerina Clark (Head of Optimization at The Economist)
Kevin de Wit (Client Partner EMEA at Reddit, Inc.)
Liz Lohn (Product Director at Financial Times)
Martin Höfling (Global Brand Manager at Chupa Chups)
Nagehan Zülal Beypazar Şad (Global Senior Brand Communication & Activation Manager at Danone)
Purna Virji (Evangelist & Global Program Manager at LinkedIn)
Ekta Maheshwarii (Global Insights & Measurement Lead at Decathlon)
Andrew Warden (CMO at Semrush)
Jeremy McDonald (CEO at Kaizen)
Dan Petrovic (Director at Dejan)
Aleyda Solís (Founder at Orainti)
Ken Cheng (Comedian)
Lisa Vecchio (Enterprise Marketing Director at VEED)
Stefan Maritz (Marketing Lead at CXL)
Jo Bird (Creative Director & Brand Consultant at JustJoBird)
Shlomo Genchin (Founder, Content Creator at The Creative Marketer)
Beatrice Vladut (Founder at B Branded)
Caroline Fisher (Global Brand Communications Director at ASICS)
Charlie Clark (Founder at Minty Digital)
Cindy Krum (Founder at MobileMoxie)
Elena Avramenko (Growth and Product Strategy Advisor at Readymag)
Torsten Logsch (GenAI Marketing Expert for Consumer Products at BSH Home Appliances GmbH)
Linda Hogenes (Head of SEO at Coolblue)
Max Woelfle (SEO Team Lead at On Running)
Marcus Tober (SVP Enterprise Solutions at Semrush)
Luuk de Klijn (Global Search & Lead Gen at Danone)
Nitin Manchanda (Founder & Chief SEO Consultant at Botpresso)
AJ Eckstein (Founder at Creator Match)
Alexandra Tachalova (Founder at Digital Olympus)
Azeem Ahmad (Strategy Director at Reflect Digital)
Yagmur Simsek (Freelance SEO at Search ‘n Stuff)
Carolina Barbosa (Global Social Media Manager at Flo Health)
Andrew Holland (Director of SEO at JBH)
Edward (Teddie) Cowell (Global VP at Group M)
Jeroen Stikkelorum (Founder at seobrein.nl)
Jono Alderson (Technical SEO Consultant)
Jan-Willem Bobbink (Freelance SEO Consultant)
Gerry White (SEO Consultant at Dergal)
Sara Stella Lattanzio (B2B Marketing Leader)
Seb Atkinson (Director at Atkinson Smith Digital)
Mordy Oberstein (Founder at Unify Brand Marketing)
Tayla Drew (Head of Marketing at TomTom)
Chris (Basically does everything at Semrush)
Philip Lakin (Head of Enterprise Innovation at Zapier)
Kevin Indig (Individual Consultant)
Tilman Harmeling (Senior Data Privacy Expert at Usercentrics)
Judith Lewis (Founder at Decabbit Consultancy)
Elliott Rayner (CMO at OWOW)
Michelle Arrazcaeta (Founder, Coach, Strategist at Super Good Society)
Nora Biermann-Ratjen (Regional Marketing Lead at Puma)
Sneha Mittal (Sales Enablement and Communications Lead at Philips)
Mike Kolman (Product Marketing Leader at Salesforce)
Itamar Blauer (Senior SEO Director at StudioHawk)
Aré Visagie (Group Senior Web Manager at Nedbank)
Alex Moss (Principal SEO at Yoast)
Gerald Murphy (Evangelist Semrush Enterprise at Semrush)
Harvey Lee (Founder at Product Marketing Career Accelerator)
Sharri Morri (Global Brand Partnerships Lead at Ableton)
Tania Miranda (Global Head of SEO & Content at Tellent)
Oana Leonte (Founder at Unmtchd)
Kate Syuma (Partner, Growth Product at GrowthMates)
Eli Goodman (CEO at Datos)
Anuvind Kanwal (Program Manager – Marketing Technology at Miro)
Sebastien Stanley-Jones (Global Enterprise M&A Advisor at Flippa)
Wojtek Chrzan (Head of Brand24 at Insights24)
Kae Neskovic (Executive Creative Director at Superside)
Christian Desert (CEO at Getfluence)
Nikolaj Mogensen (Group Lead, SEO at s360)
Eugene Ernoult (CMO at Weglot)
Amanda Gandolpho (Head of Brand Marketing & Creative at Swapfiets)
Oren Greenberg (AI Marketing Advisor)
Isidoros Sarris (Senior CSM and Merchant Insights Advisor at Yoast)
Rita Cidre (Head of Academy at Semrush)
Alexe Brasseur (Data Scientist Lead at Audiense)
Mirjam Schuele (Senior Vice President Marketing at KARL LAGERFELD)
Pavel Fabrikantov (Senior VP of PLG at Semrush)
George Chasiotis (Co-founder at Restartt)
Madhav Bhandari (Head of Marketing at Storylane)
James McCormick (Senior Research Director, Digital Experience at IDC Research)
Matt Thompson (Head of Global Channel Partnerships at Semrush)
Anastasiia Astafeva (Head of New Markets Launch at Flowwow)
Justyna Ciecierska (Founder at Marketing Waiting Room)
Erika Varangouli (Head of Branded Content at Riverside)
Eli Schwartz (Growth Advisor and SEO Strategic Consultant)
Leigh McKenzie (Director of Online Visibility at Semrush)
Wesley ter Haar (Co-Founder & Chief AI Officer at Monks)

Missed this edition of Spotlight? Check out all upcoming SEO conferences in Europe.