Spotlight is a full-day digital marketing conference hosted by Semrush, taking place on October 29, 2025, at Passenger Terminal Amsterdam. Situated in the city center just minutes from major transport hubs, the venue will host over 1,200 marketers for a day of expert-led keynotes, small-group mastermind sessions, interactive experiences, and networking.

The event is open to all marketing professionals – whether in-house specialists, agency teams, or entrepreneurs – offering a structured, customizable experience to help attendees tackle real-world challenges with actionable insights.

The agenda features 85+ speakers across 25+ keynotes and over 150 mastermind sessions, where small peer groups engage directly with industry experts. These sessions, which require advance reservation, are designed for targeted problem-solving and deeper discussion.

In addition to content tracks, Spotlight includes an expo area for discovering new marketing solutions, pre- and post-event networking mixers, and hands-on Semrush certification workshops available the day prior to the main event. The conference also sets itself apart with unique interactive elements such as a karaoke elevator, meme museum, and themed snack stations, making it both informative and engaging.

Spotlight emphasizes real-world impact and community-building. Attendees are encouraged to build their own experience based on their professional goals, leaving with new strategies, expanded networks, and practical tools to drive their marketing success.

Speakers at Spotlight 2025

The following speakers have been announced so far:

• Zaria Parvez (Senior Global Social Media Manager at Duolingo)
• Brandon Smithwrick (Director of Content & Creative at Kickstarter)
• Aleyda Solís (Founder at Orainti)
• Crystal Carter (Head of SEO Communications at Wix)
• Dan Petrovic (Director at Dejan)
• Stefan Maritz (Marketing Lead at CXL)
• Fabrizio Ballarini (Head of Organic Growth at Wise)
• Nitin Manchanda (Founder & Chief SEO Consultant at Botpresso)
• Abi Akakpo (Senior Industry Manager at Google)
• Kevin Indig (Individual Consultant)
• Lisa Vecchio (Enterprise Marketing Director at VEED)
• Ken Cheng (Comedian)
• Cindy Krum (Founder at MobileMoxie)
• Azeem Ahmad (Global Digital Marketing Lead at Azeem Digital)
• Andrew Holland (Director of SEO at JBH)
• Marcus Tober (SVP Enterprise Solutions at Semrush)
• Sara Stella Lattanzio (Head of Marketing at Stryber)
• Sarah Adam (Head of Partnerships & Influencer Marketing at Wix)
• Emmanuel Cohen (Head of Marketing at Monday CRM)
• Jo Bird (Creative Director & Brand Consultant at JustJoBird)
• Shlomo Genchin (Founder, Content Creator at The Creative Marketer)
• Yagmur Simsek (Freelance SEO at Search ‘n Stuff)
• Jono Alderson (Technical SEO Consultant)
• Aram Mkhitaryan (VP, Product and Technology at PicsArt)
• AJ Eckstein (Founder at Creator Match)
• Elena Avramenko (Growth and Product Strategy Advisor at Readymag)
• Seb Atkinson (Tech SEO Lead, International at Nerd Wallet)
• David Iwanow (Head of Search at Reckitt)
• Liz Lohn (Product Director at Financial Times)
• Tayla Drew (Head of Marketing at TomTom)
• Edward (Teddie) Cowell (Global VP at Group M)
• Gerry White (SEO Consultant at Dergal)
• Alexandra Tachalova (Founder at Digital Olympus)
• Gus Pelogia (Senior SEO Manager at Indeed)
• Mordy Oberstein (Founder at Unify Brand Marketing)
• Jan-Willem Bobbink (Freelance SEO Consultant)
• Linda Hogenes (Head of SEO at Coolblue)
• Jeroen Stikkelorum (Founder at seobrein.nl)
• Ilya Petrov (Head of Marketing at JetBrains)
• Eitan Helman (Head of Growth Marketing at Miro)
• Kevin de Wit (Client Partner EMEA at Reddit, Inc.)
• Beatrice Vladut (Founder at B Branded)
• Leander Zapheriou (GTM at ElevenLabs)
• Luis Guzmán (Head of Marketing at n8n)
• Andrew Mende (Senior Product Manager Machine Learning at Booking.com)
• Charlie Clark (Founder at Minty Digital)
• Katerina Clark (Head of Optimization at The Economist)
• Caroline Fisher (Global Brand Communications Director at ASICS)
• Mark Williams-Cook (Digital Marketing Director at Candour)
• Nagehan Zülal Beypazar Şad (Global Senior Brand Communication & Activation Manager at Danone)
• Ekta Maheshwarii (Global Insights & Measurement Lead at Decathlon)
• Sanae Boukhana (Global Head of Digital Marketing at DHL Express)