Gerry White is a London-based SEO and analytics consultant with more than two decades of experience across technical SEO, ecommerce, international SEO, local SEO, digital acquisition, conversion optimization, and product-led growth. Through Dergal Ltd and UsableContent, he advises enterprise and scale-up businesses on complex search, analytics, and performance challenges.
Gerry has held senior roles including Technical SEO Lead at Just Eat, SEO Director at Rise at Seven and Oda, and Vice President of Growth at Mirador. His client experience includes the BBC, McDonald’s, WeightWatchers, BHS, Gordon Ramsay, Premier Inn, and other major brands, with projects ranging from large-scale platform optimization to consolidating thousands of websites.
His expertise includes technical audits, site migrations, enterprise SEO, analytics implementation, Google Tag Manager, attribution, site architecture, international growth, and the use of data to guide commercial decisions. He is particularly known for translating complex technical and analytics issues into practical strategies for growth and operational improvement.
Gerry co-authored a book about Google Data Studio, now known as Looker Studio, and has spent around a decade judging industry awards, including the UK Search Awards and Global Search Awards. He is also a co-founder of the Take It Offline unconference series and maintains an extensive public archive of conference presentations.
As a speaker, Gerry has covered technical SEO, migrations, analytics, large-scale site architecture, AI-driven search, TikTok, augmented reality, and changing search behavior. He has appeared at events including brightonSEO, international search summits, and SEO for Paws.
