Gus Pelogia is a journalist turned SEO professional and currently a Senior SEO Product Manager at Indeed, the world’s largest job site. He works on large-scale enterprise SEO within cross-functional product teams that include engineers, UX researchers, data scientists, writers, and product managers, focusing on impact, experimentation, and measurable outcomes rather than SEO in isolation.
His day-to-day work spans product discovery through delivery, including writing PRDs, defining roadmaps, running SEO A/B tests, managing releases, and aligning stakeholders around scalable SEO and AI-driven initiatives. Gus is particularly known for bridging the gap between SEO, product management, and engineering, making complex SEO concepts accessible and actionable within modern product organizations.
Watch an interview with Gus Pelogia from October 2025:
Originally from Brazil, Gus built his SEO career abroad after transitioning from journalism in 2012. He has worked both in-house and agency-side across Argentina, the Netherlands, and Ireland, covering everything from link building and migrations to local and enterprise SEO. His work has earned multiple industry awards, including The Drum Search Awards and Irish Content Marketing Awards.
Gus is a frequent conference speaker and podcast guest, having spoken at events such as BrightonSEO, LondonSEOXL, Semrush Spotlight, Tech SEO Summit, and Wolfgang Essentials. He regularly contributes to industry publications including Moz, Wix, and his own site, and has served as a judge for EU, UK, and US Search Awards. Before SEO, he worked for major media outlets in Brazil and authored books documenting the independent rock scene.
