Crystal Carter is the Head of AI Search and SEO Communications at Wix and Wix Studio, where she leads go-to-market strategy and industry communication for AI-powered search and SEO products. With over 15 years of experience in digital marketing, her work sits at the intersection of SEO, AI search, communications, and product advocacy, focusing on how brands achieve visibility in evolving search ecosystems.
In her role at Wix, Crystal collaborates closely with product, growth, and partnerships teams to shape messaging around new features and emerging search trends. Her work includes authoring research and thought leadership on brand discovery in the era of large language models, as well as managing strategic relationships with companies such as Google, Microsoft, Mailchimp, and Semrush. She combines strategic oversight with hands-on content creation, translating complex search and AI concepts into practical guidance for marketers.
Watch Crystal Carter speak at The Marketing Meetup in 2025:
Crystal has worked on global marketing and SEO initiatives for high-profile brands including Disney, McDonald’s, TripAdvisor, and Tomy. She is widely recognised as an SEO communicator, known for explaining search strategy, performance, and innovation clearly across different audiences and skill levels. Her insights regularly appear in industry publications and platforms such as Google Search Central, Moz, Search Engine Land, Search Engine Journal, and Semrush.
A long-standing and active member of the SEO community, Crystal is an award-winning conference speaker and frequent awards judge. She has spoken at leading international events including BrightonSEO, SMX Advanced, OMR, Women in Tech SEO, and Whitespark Local Search Summit. Alongside conference speaking, she hosts webinars, appears on industry panels, mentors through Women in Tech SEO, and co-hosts the SERP’s Up SEO podcast, contributing consistently to education and knowledge-sharing within the search industry.
