Andrew Holland is the Director of SEO at JBH, one of the UK’s leading digital PR and SEO agencies.
Known for his strategic and data-driven approach, he helps global brands and ambitious SMEs turn search visibility into measurable revenue growth.
At JBH, he leads an AI-powered SEO department that integrates SEO, GEO, CRO, PR, and content marketing into a unified methodology known as the Six Signals Framework – a system he developed to accelerate performance and improve commercial impact.
Before entering marketing, Andrew spent 17 years as a police officer specializing in intelligence and covert investigations. His experience studying how networks grow and connect later shaped his analytical and systems-based approach to SEO. After leaving the force due to chronic asthma, he launched his own SEO consultancy, scaling it into a multi-seven-figure agency before joining JBH to build its SEO department.
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Andrew is a columnist for Search Engine Land and Marketing Week, the author of The Value of SEO, and the creator of two widely read newsletters – Growth Through Content and AI Growth Lab – which together reach over 50,000 subscribers. His content attracts more than a million readers annually, and he has generated over 20 million video views across his social channels.
An international speaker at events such as BrightonSEO, Andrew is recognized for his expertise in blending traditional SEO with AI innovation and for his ability to translate complex strategies into actionable, revenue-focused outcomes for brands across sectors including fintech, e-commerce, leisure, and hospitality.
