International Search Summit Barcelona 2025

The International Search Summit takes place on 13 November 2025 at the World Trade Center Barcelona, bringing together marketers focused on international SEO, paid media, content strategy, and AI in search.

The event is structured as a single-day conference supported by pre- and post-event networking receptions, creating an environment for both intensive learning and professional connection.

The agenda spans four parallel tracks, each targeting a different area of global digital marketing. Sessions on international SEO tackle challenges like structuring multilingual sites, managing hreflang, and handling JavaScript frameworks across markets.

The content-focused track explores how to adapt assets for different regions and platforms, from TikTok SEO to scaling industry-specific strategies.

AI-driven sessions address ranking in generative search, auditing accessibility, and reshaping workflows with automation, while the paid media track looks at topics such as remarketing in a privacy-first landscape and tying ad performance to international business outcomes.

Alongside individual talks, panels bring experts together to discuss future-facing issues, including global content strategies, the role of AI in SEO, and the mindset needed to succeed in international search.

Attendees can also join the International SEO Workshop on 12 November for a more hands-on, tactical learning experience before the main conference.

Beyond the sessions, all tickets include refreshments, lunch, access to networking events, and six months of premium access to Webcertain’s self-learning platform.

The Barcelona setting adds an extra dimension, encouraging participants to extend their stay and explore the city’s culture, food, and architecture.

With its blend of specialized content and international perspective, the summit is designed for marketers who want to solve global challenges and exchange ideas with peers facing the same complexities.

Speakers at International Search Summit Barcelona 2025

ISS Barcelona 2025 features talks by the following speakers:

Ryan Jones (Marketing Manager at SEOTesting)
Megan Hordijk (SEO & Data Specialist at Rank Expert)
Sam Gillies (Founder at Nonsensical)
Gianluca Fiorelli (SEO & AI Strategist Consultant at IloveSEO.net)
Jes Scholz (Consultant at Jes Scholz Consulting)
Navah Hopkins (Product Liaison at Microsoft)
Will Kennard (Digital Consultant at Very Good)
Thais Bogarín (SEO Specialist at Essity/Tork)
Maria Cuenca (SEO Specialist at Greenpark)
Julie Franck (Senior Digital Marketing Strategist at TransPerfect Digital)
Jenny Walker (Director of Digital Experience at Christus Health)
Laura I. Abreu (International Performance Marketing Consultant at laurastrategy.com)
Himani Kankaria (Founder at Missive Digital)
Amanda King (Consultant at FLOQ)
Dave Cousin (Founder at Dave the SEO & Co.)
Anna Milburn (Head of Digital Solutions at Webcertain/TransPerfect Digital)
Sophie Gibson (Technical SEO Director at StudioHawk)
Fabrizio Ballarini (Leads Organic Growth & SEO at Wise)
Sarah McDowell (Freelance Digital Marketing Consultant & Podcaster, The SEO Mindset Podcast)
Tazmin Suleman (Coach, Trainer & Podcaster, The SEO Mindset Podcast)
Elle Pollicott (Director of Organic Search at Connective3)
Frank van Dijk (SEO Specialist at DEPT)
Jess Thrasher (Senior Program Coach at Norwegian Cruise Line Holdings)
Bruce Redditt (Consultant)
Kenichi Suzuki (SEO Expert at Faber Company Inc.)
Anna Chernysheva (Head of Global SEO at Flowwow)
Filipa Olmo (Head of Content at Wondercraft)
David Carrasco (Freelance SEO Consultant)
Iselin Heggedal (Marketing Leader at Usercentrics)
Ky Westcott (Senior Paid Media Strategist at TransPerfect Digital)
Julien Deneuville (SEO & Web Consultant at Turo)
Elina Olsena (Head of SEO at airBaltic)
João Filipe Pereira (Director of Marketing at Busbud)
Mario Lenoci (Digital Content Strategist at TransPerfect Digital)
Ksenia Demchenko (SEO Consultant at Ideals)
Igor Ivitskiy (Founder at Ivitskiy Ads Lab)
Dan Taylor (SEO Consultant at SALT.agency)
Sanja Markovic (Senior SEO Specialist & Assistant Manager at Webcertain/TransPerfect Digital)
Giulia Panozzo (Director of Customer Acquisition at Neuroscientive)
Arnout Hellemans (Technical SEO & Strategy Consultant at OnlineMarkethink)
Yagmur Simsek (Founder at Search ‘n Stuff)
Nitin Manchanda (Founder & Chief SEO Consultant at Botpresso)
Jack Chambers-Ward (Marketing & Partnerships Manager at Candour)
Gemma Houghton (Director of Marketing at Webcertain/TransPerfect Digital)
Molly Bartram (Influencer Marketing Specialist at Connective3)
Adriana Garcia (SEO Specialist at Allianz)
Harroop Sandhu (Lead with One)
Mark Williams-Cook (Director of Candour and Founder of AlsoAsked)

Can’t make it to ISS? Check out other upcoming SEO events in Europe that might better fit your schedule.