Gianluca Fiorelli is a strategic and international SEO and AI Search consultant with almost 20 years of experience in web marketing. Through ILoveSEO.net, he helps businesses improve organic visibility and performance by aligning search strategy with user intent, customer journeys, and broader business goals.
Gianluca specializes in international SEO, technical SEO, content strategy, semantics, ontologies, taxonomies, knowledge architecture, and AI-mediated search. His work covers visibility across Google, AI Overviews, ChatGPT, Perplexity, and emerging agentic search systems, with a focus on helping brands adapt as discovery increasingly moves through AI platforms.
He has advised companies including Glassdoor, Idealista, Rastreator.com, OutSystems, Chess.com, SIXT, Visit California, Iberostar, MSC Cruises, WordReference, and Bayer. His consulting services include technical and content audits, SEO strategy design, international SEO support, training, and ongoing strategic guidance for enterprise and smaller businesses.
A former Global Associate for Moz, Gianluca regularly shares insights on SEO, AI Search, semantics, content, and search marketing strategy. He has spoken at conferences including MozCon, SMX, Pubcon, brightonSEO, International Search Summit, Digital Olympus, and HiveMCR, and also hosts the video podcast series “The Search Session.”
Gianluca also serves as a judge for global, European, US, and UK search awards. His earlier career in the entertainment industry contributes to his understanding of audience targeting, brand storytelling, and the coordination of search with other digital channels.
