Arnout Hellemans is a Netherlands-based freelance SEO, PPC, and analytics consultant operating under OnlineMarkethink. He has been working in search and performance marketing for well over a decade, with a strong focus on technical SEO, analytics, and ROI-driven decision making rather than tactics in isolation.
His approach to SEO starts from how search engines actually work and how users really search, combining keyword intent, preferred result types, and timing with solid technical foundations. This often means working across content, HTML structure, site performance, crawlability, and indexing, but always in service of measurable business outcomes rather than abstract “best practices.”
Watch Arnout Hellemans speak at SearchNorwich in 2024:
Arnout places particular emphasis on the role of PR and backlinks as a by-product of publishing genuinely useful content for a defined audience. He is openly critical of generic link building and traditional PR approaches that ignore feedback loops and data, instead advocating for creativity informed by analytics, user behavior, and testing. Across SEO, paid media, and CRO, his work is characterized by cross-platform thinking, strong technical depth, and a pragmatic, no-nonsense mindset.
Alongside client work in sectors such as travel, banking, marketplaces, ecommerce, healthcare, and leisure, Arnout is active in the European SEO community as a speaker, mentor, and co-host of industry discussions, consistently focusing on drilling down to root causes rather than surface-level fixes.
