Mark Williams-Cook is a UK-based SEO consultant, agency director, and software founder with more than two decades of experience in search marketing. He is the Director of Candour, a Norwich-based digital agency, and the founder of AlsoAsked, a widely used search intent research tool. His background spans technical SEO, digital strategy, and product development, with a career built on experimentation, education, and a transparent approach to marketing.
Over the years, Mark has led SEO strategies for major brands including Expedia, Hitachi, FatFace, and CheapFlights, and has trained thousands of professionals through his top-rated Udemy SEO course. He also publishes the Core Updates newsletter, followed by thousands of marketers for its concise coverage of Google algorithm updates and SEO insights.
Watch Mark Williams-Cook speak at brightonSEO in April 2025:
Mark is a frequent international speaker, having presented at BrightonSEO, SERPConf, Tech SEO Summit, SEODay, and other leading conferences. His work and commentary have been featured in the Wall Street Journal, BBC News, and Search Engine Land, and he has contributed to multiple SEO publications and books.
Outside of agency life, Mark co-owns TopDog Harnesses, a UK-based eCommerce business, and hosts the Search with Candour podcast. Known for his direct and often humorous take on SEO, he combines technical rigor with accessibility, earning a reputation as one of the most trusted and candid voices in the industry.
