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Spotlight London 2026 is Semrush’s flagship one-day marketing conference focused on helping marketers adapt to AI-driven search and the future of brand visibility. Rather than positioning itself as a traditional SEO conference, Spotlight brings together leaders from AI, search, product marketing, content, growth, branding, ecommerce, and enterprise marketing to explore how discoverability is evolving.
The conference centers on practical implementation rather than theoretical discussion. Sessions are designed around real-world tactics, workflows, and strategies from practitioners who are actively leading marketing at companies including OpenAI, Visa, Wix, Uber Eats, Spotify, Getty Images, Financial Times, Wise, Johnson & Johnson, WPP, and Semrush. The emphasis is on understanding how AI is reshaping search, content discovery, customer acquisition, and brand visibility.
Attendees can expect a diverse program featuring keynote presentations, Mastermind sessions, workshops, networking, an expo, and interactive experiences. According to the organizers, the event includes more than 80 speakers, over 30 keynote presentations, 100+ masterminds and workshops, and approximately 1,000 marketers from more than 700 global brands.
Unlike conferences focused solely on SEO, Spotlight covers the wider marketing ecosystem, including AI adoption, product marketing, demand generation, creative strategy, growth marketing, ecommerce, content, video, brand building, and search. The event targets SEOs, CMOs, growth leaders, digital marketers, and marketing executives responsible for maintaining visibility in an increasingly AI-first search environment.
Testimonials from previous editions consistently highlight the conference’s production quality, practical content, networking opportunities, and immersive attendee experience, with many describing it as one of the industry’s standout marketing events.
This event features talks by the following speakers:
Leila Woodington (Head of B2B Marketing, EMEA at OpenAI)
Paula Ximena Mejia (VP Marketing at Wix)
Alexey Bokov (VP Marketing Europe at Visa)
Daniel Hulme (Chief AI Officer at WPP)
Michael Corcoran (Co-Owner at Slice)
Jon Lloyd (Director of Video at The Sun)
Imogen Mulliner (Growth at ElevenLabs)
Daphne Luctenberg (Global Marketing Director at McKinsey & Company)
Kevin Indig (Growth Advisor)
Natascha Birk (Head of Product & Ecommerce at FlightStory)
Marco Andre (VP, AI Literacy & Adoption at Johnson & Johnson)
Lily Ray (Vice President, SEO Strategy & Research at Amsive)
Rejoice Ojiaku (Content at Wise)
Juliet Riddell (Head of New Formats at Financial Times)
Mark Williams-Cook (Digital Marketing Director at Candour)
Brendan Hufford (Founder & Head of Marketing at GrowthSprints)
Helen Pollitt (Director of SEO at Getty Images)
Shlomo Genchin (Creative Director at Unbore)
Amanda King (Marketing, Growth & SEO Consultant at FLOQ)
Marcus Tober (SVP Enterprise Solutions at Semrush)
Dawn Anderson (Managing Director at Bertey)
Tata Maytesyan (Growth Architect, AI Systems Builder)
Will Poskett (Founder at Defiant)
Ric Rodriguez (Managing Director at Eskimoz)
Bethan Vincent (Managing Partner at Open Velocity)
Aldrick Degla (Senior Brand Marketing Manager at Uber Eats UK)
Ashley Liddell (Co-Founder at Deviation)
Fara Naomi Macías (Chief Marketing Officer at GC Aesthetics)
Max Edwards (Growth Marketing at Spotify)
Sagih Keinan (Performance Creative at HiBob)
Naomi Francis-Parker (Organic Growth Manager at Deliveroo)
Elliott Rayner (Head of Storytelling at OWOW)
Harvey Lee (Founder at Product Marketing Career Accelerator)
Frederick Vallaeys (Co-founder & CEO at Optmyzr)
Tycho Luijten (CEO at Dapper)
Harris Cheng (Co-Founder at Jupitrr AI)
Constantinos Yenis (VP of GTM Engineering at Chili Piper)
Tuanni Marshall (Social Media Manager at Transport for London)
Veronika Höller (Head of Demand Generation at Tresorit)
Morgane Selve (Head of Brand at YellowScan)
Sabrina Godden-Tuma (Director of Creative Services at Philipp Morris International)
Alex David (GM of AI Solutions at G2)
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