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Spotlight London 2026 is Semrush’s flagship one-day marketing conference focused on helping marketers adapt to AI-driven search and the future of brand visibility. Rather than positioning itself as a traditional SEO conference, Spotlight brings together leaders from AI, search, product marketing, content, growth, branding, ecommerce, and enterprise marketing to explore how discoverability is evolving.
The conference centers on practical implementation rather than theoretical discussion. Sessions are designed around real-world tactics, workflows, and strategies from practitioners who are actively leading marketing at companies including OpenAI, Visa, Wix, Uber Eats, Spotify, Getty Images, Financial Times, Wise, Johnson & Johnson, WPP, and Semrush. The emphasis is on understanding how AI is reshaping search, content discovery, customer acquisition, and brand visibility.
Most conference agendas in 2026 have an AI search track. At Masters of Search it’s the whole event. Berlin, 22 October 2026. 175 seats and that’s the cap. Don’t miss out!
Attendees can expect a diverse program featuring keynote presentations, Mastermind sessions, workshops, networking, an expo, and interactive experiences. According to the organizers, the event includes more than 80 speakers, over 30 keynote presentations, 100+ masterminds and workshops, and approximately 1,000 marketers from more than 700 global brands.
Unlike conferences focused solely on SEO, Spotlight covers the wider marketing ecosystem, including AI adoption, product marketing, demand generation, creative strategy, growth marketing, ecommerce, content, video, brand building, and search. The event targets SEOs, CMOs, growth leaders, digital marketers, and marketing executives responsible for maintaining visibility in an increasingly AI-first search environment.
Testimonials from previous editions consistently highlight the conference’s production quality, practical content, networking opportunities, and immersive attendee experience, with many describing it as one of the industry’s standout marketing events.
This event features talks by the following speakers:
Leila Woodington (Head of B2B Marketing, EMEA at OpenAI)
Andrew Warden (Vice President of Marketing at Adobe)
Helen Pollitt (Director of SEO at Getty Images)
Paula Ximena Mejia (VP Marketing at Wix)
Marco Andre (VP, AI Literacy & Adoption at Johnson & Johnson)
Daniel Hulme (Chief AI Officer at WPP)
Lily Ray (Vice President, SEO Strategy & Research at Amsive)
Ian MacFarlane (Head of SEO at H&M)
Gordon Young (Editor-in-Chief at The Drum)
Frederick Vallaeys (Co-founder & CEO at Optmyzr)
Jon Lloyd (Director of Video at The Sun)
Juliet Riddell (Head of New Formats at Financial Times)
Daphne Luctenberg (Global Marketing Director at McKinsey & Company)
Nikhil Lai (Principal Analyst, Performance Marketing at Forrester)
Imogen Mulliner (Growth at ElevenLabs)
Andrew Monu (Vice President, Marketing at LinkedIn)
Marcus Tober (SVP Enterprise Solutions at Semrush)
Dawn Anderson (Managing Director at Bertey)
Shlomo Genchin (Creative Director at Unbore)
Harris Cheng (Co-Founder at Jupitrr AI)
Kevin Indig (Growth Advisor)
Sabrina Godden-Tuma (Director of Creative Services at Philipp Morris International)
Aldrick Degla (Senior Brand Marketing Manager at Uber Eats UK)
Carrie Rose (Founder and CEO at Rise at Seven)
Crystal Carter (Head of AI Search & SEO Communications at Wix)
Eli Goodman (SVP, Product Solutions at Semrush)
Leigh McKenzie (Director of Online Visibility at Semrush)
Kamal Ahmed (Executive Editorial Director, UK & Europe at Fortune)
Constantinos Yenis (VP of GTM Engineering at Chili Piper)
Judith Lewis (Founder of Decabbit Consultancy)
Mark Williams-Cook (Digital Marketing Director at Candour)
Will Poskett (Founder at Defiant)
Marcel Santilli (CEO of GrowthX AI)
Natascha Birk (Head of Product & Ecommerce at FlightStory)
Elliott Rayner (Head of Storytelling at OWOW)
Ashley Liddell (Co-Founder at Deviation)
Fara Naomi MacÃas (Chief Marketing Officer at GC Aesthetics)
Harvey Lee (Founder at Product Marketing Career Accelerator)
Ric Rodriguez (Managing Director at Eskimoz)
Sagih Keinan (Performance Creative at HiBob)
Tycho Luijten (CEO at Dapper)
Rita Cidre (Head of Customer Education and Community at Semrush)
Max Edwards (Growth Marketing at Spotify)
Carolyn Shelby (Principal SEO at Yoast)
Michael Corcoran (Co-Owner at Slice)
Morgane Selve (Head of Brand at YellowScan)
Rejoice Ojiaku (Content at Wise)
Veronika Höller (Head of Demand Generation at Tresorit)
Alex Moss (Principal SEO & Product Innovator at Yoast)
Eli Schwartz (Founder & Consultant)
Eugène Ernoult (Chief Marketing Officer at Weglot)
Naomi Francis-Parker (Organic Growth Manager at Deliveroo)
Alex David (GM of AI Solutions at G2)
Tata Maytesyan (Growth Architect, AI Systems Builder)
Amanda King (Marketing, Growth & SEO Consultant at FLOQ)
Bethan Vincent (Managing Partner at Open Velocity)
Tuanni Marshall (Social Media Manager at Transport for London)
Martin Höfling (Global Marketing Leader at Perfetti Van Melle)
Marissa Dacay (Global VP, Enterprise Marketing at Adobe)
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