Spotlight 2026

Spotlight London 2026 is Semrush’s flagship one-day marketing conference focused on helping marketers adapt to AI-driven search and the future of brand visibility. Rather than positioning itself as a traditional SEO conference, Spotlight brings together leaders from AI, search, product marketing, content, growth, branding, ecommerce, and enterprise marketing to explore how discoverability is evolving.

The conference centers on practical implementation rather than theoretical discussion. Sessions are designed around real-world tactics, workflows, and strategies from practitioners who are actively leading marketing at companies including OpenAI, Visa, Wix, Uber Eats, Spotify, Getty Images, Financial Times, Wise, Johnson & Johnson, WPP, and Semrush. The emphasis is on understanding how AI is reshaping search, content discovery, customer acquisition, and brand visibility.

Attendees can expect a diverse program featuring keynote presentations, Mastermind sessions, workshops, networking, an expo, and interactive experiences. According to the organizers, the event includes more than 80 speakers, over 30 keynote presentations, 100+ masterminds and workshops, and approximately 1,000 marketers from more than 700 global brands.

Unlike conferences focused solely on SEO, Spotlight covers the wider marketing ecosystem, including AI adoption, product marketing, demand generation, creative strategy, growth marketing, ecommerce, content, video, brand building, and search. The event targets SEOs, CMOs, growth leaders, digital marketers, and marketing executives responsible for maintaining visibility in an increasingly AI-first search environment.

Testimonials from previous editions consistently highlight the conference’s production quality, practical content, networking opportunities, and immersive attendee experience, with many describing it as one of the industry’s standout marketing events.

Speakers at Spotlight 2026

This event features talks by the following speakers:

Leila Woodington (Head of B2B Marketing, EMEA at OpenAI)
Alexey Bokov (VP Marketing Europe at Visa)
Paula Ximena Mejia (VP Marketing at Wix)
Daniel Hulme (Chief AI Officer at WPP)
Aldrick Degla (Senior Brand Marketing Manager at Uber Eats UK)
Imogen Mulliner (Growth at ElevenLabs)
Michael Corcoran (Co-Owner at Slice)
Daphne Luchtenberg (Global Marketing Director at McKinsey & Company)
Natasha Birk (Head of Product & Ecommerce at FlightStory)
Kevin Indig (Independent Consultant)
Lily Ray (VP, SEO Strategy & Research at Amsive)
Marco Andre (VP, AI Literacy & Adoption at Johnson & Johnson)
Mark Williams-Cook (Digital Marketing Director at Candour)
Rejoice Ojiaku (Content at Wise)
Max Edwards (Growth Marketing at Spotify)
Juliet Riddell (Head of New Formats at Financial Times)
Helen Pollitt (Director SEO at Getty Images)
Marcus Tober (SVP Enterprise Solutions at Semrush)
Amanda King (Marketing, Growth & SEO Consultant at FLOQ)
Brendan Hufford (Founder & Head of Marketing at Growth Spirits)
Fara Naomi Macías (Chief Marketing Officer at GC Aesthetics)
Ric Rodriguez (Managing Director at Eskimoz)
Veronika Höller (Head of Demand Generation at Tresorit)
Bethan Vincent (Managing Partner at Open Velocity)
Shlomo Genchin (Creative Director at Unbore)
Sabrina Godden-Tuma (Director of Creative Services at PMI)
Jon Lloyd (Director of Video at The Sun)
Constantinos Yenis (VP of GTM Engineering at Chili Piper)
Dawn Anderson (Managing Director at Bertey)
Sagih Keinan (Performance Creative at HiBob)
Morgane Selve (Head of Brand at YellowScan)
Elliott Rayner (Head of Storytelling at OWOW)
Tycho Luijten (CEO at Dapper)
Tata Maytesyan (Growth Architect at AI Systems Builder)
Frederick Vallaeys (Co-Founder & CEO at Optmyzr)
Harvey Lee (Founder at Product Marketing Career Accelerator)
Will Poskett (Founder at Defiant)
Ashley Liddell (Co-Founder at Deviation)
Harris Cheng (Co-Founder at Jupitrr AI)
Alex David (GM of AI Solutions at G2)