Lily Ray - SEO Speaker

Lily Ray is the Vice President of SEO Strategy and Research at Amsive, a leading digital marketing agency based in New York City.

With over 15 years of experience, she leads a 35-person SEO team that manages organic search strategies for a diverse portfolio of clients – from fast-growing startups to Fortune 500 enterprises. Known for her expertise in E-E-A-T, Google algorithm updates, and Google Discover, Lily combines technical SEO knowledge with creative problem-solving to help brands strengthen visibility, trust, and authority online.

Born into a family of software engineers and web developers, Lily’s career reflects both analytical precision and artistic creativity. She began working in SEO while studying at NYU and has since become one of the industry’s most recognized voices. Her research-driven approach to understanding how Google evaluates quality has made her a go-to expert for navigating algorithm volatility and maintaining sustainable organic growth.

Watch Lily Ray speak at brightonSEO in 2025:

Lily’s influence extends beyond client work – she’s a frequent keynote speaker and guest on leading SEO podcasts and webinars, where she discusses search evolution, AI integration, and the role of authenticity in content marketing.

Outside of marketing, Lily is also a DJ, drummer, and fitness enthusiast, embodying the same rhythm and discipline in her creative pursuits that she brings to her professional work. A widely respected thought leader, she continues to shape industry conversations about the future of search, emphasizing credibility, expertise, and genuine connection as the foundations of modern SEO success.