Lily Ray is the Senior Director of SEO and Head of Organic Research at Amsive Digital, where she leads a 35+ person team and provides strategic guidance across a diverse portfolio of clients, from SMBs to Fortune 50 brands. With over 15 years of SEO experience, she is known for her deep expertise in algorithm updates, E-E-A-T, and technical SEO.
Lily regularly presents at SEO conferences and contributes to the SEO community through research, writing, and multilingual presentations. Her work focuses on trends like AI in search, visibility in LLMs, and performance across platforms like Google Discover.
Based in Brooklyn, Lily brings a creative edge to her work, balancing her professional career with passions for music as a DJ and drummer. In 2022, she was named the #1 most influential SEO expert by USA Today.
