Carrie Rose is the founder and CEO of Rise at Seven, a global search-first creative agency known for combining SEO, digital PR, social, and creative content to drive demand as well as capture it. She founded the agency in 2019 after identifying a gap between large-scale creative campaigns and brands’ ability to capitalise on the search demand those campaigns generate. Her core belief is that search, creativity, and audience insight must work together, not in isolation.
Carrie began her career in SEO and digital PR in Leeds, working agency-side on highly competitive accounts including Ladbrokes, where she developed a deep understanding of how technical SEO and creative strategy intersect in regulated and high-stakes industries. She later applied these learnings across sectors such as insurance, travel, retail, fashion, beauty, and finance, helping brands like Confused.com and Travel Republic grow through organic search and media planning.
Watch Carrie Rose speak at brightonSEO in September 2024:
At Rise at Seven, Carrie deliberately built a team split evenly between technically minded SEOs and advertising creatives, shaping an agency model focused on what she calls demand and discovery. The agency works across platforms including Google, social, marketplaces, and emerging search environments, helping brands become category leaders by influencing consumer behaviour before search even begins and ensuring visibility when it does. Under her leadership, Rise at Seven has become one of the fastest-growing agencies in the industry and has won numerous agency and campaign awards across the UK, Europe, and globally.
Carrie is widely known for defining and popularising the concept of creative SEO, pushing search beyond rankings into brand positioning, cultural relevance, and full-funnel impact. She is a frequent speaker, outspoken industry voice, and strategist who focuses on understanding consumer intent in the “messy middle” of the journey. Her work consistently emphasises chasing audiences rather than algorithms, and building brands that shape demand instead of simply reacting to it.
