NESS 2026

The News & Editorial SEO Summit (NESS) 2026 is a three-day virtual conference dedicated exclusively to SEO, audience growth, and revenue for news publishers and editorial organizations. The event brings together more than 20 speakers and attendees from hundreds of news organizations across over 50 countries.

The program examines how publishers can improve visibility across Google Search, Google News, Discover, Top Stories, AI Overviews, and other organic surfaces where news appears. Sessions cover audience-growth rules, paywall optimization, Google Discover signals, newsroom automation, technical SEO, semantic SEO, algorithm updates, enterprise-scale automation, LLMs, and AI Overviews.

A dedicated day explores audience-growth channels beyond traditional search. Topics include YouTube, Reels, Reddit, newsletter optimization, podcast growth, and alternative methods for reaching readers.

The conference also addresses the integration of SEO into newsroom workflows, strategies for news and commercial content, Google’s quality-based systems, crawling and indexing requirements, and career development in news SEO. Each ticket includes access to all talks, presentation decks, recordings, and a closing opportunity to submit questions to the speaker panel.

Speakers at NESS 2026

This event features talks by the following speakers:

John Shehata (NewzDash)
Barry Adams (Polemic Digital)
Brian Provost (Yahoo!)
Edward Hyatt (WSJ)
Nicola Agius (Reach PLC)
Valentin Pletzer (Ippen Digital)
Glenn Gabe (G-Squared Interactive)
Mark Williams-Cook (AlsoAsked)
Chris Wagner (RP Digital GmbH)
Crystal Carter (Wix)
Virginie Clève (Largow)
Vivienne Goizet (BILD)
Sarah Marshall (Condé Nast)
Maddie Shepherd (CBS News)
Phil Nottingham (Organic Video)
Geet Jeswani (NBC News)
Gabriel Sands (Reddit)
Sophie Laughton (Metro)
Sarah McDowell (Strategist)
Claudio Cabrera (The Athletic – NYT)