Dale Bertrand is an SEO strategist, AI-focused marketer, and conference speaker with more than 25 years of experience at the intersection of technology, search, and human-centered marketing. He is the founder and CEO of Fire&Spark, where he helps high-growth brands turn SEO into a measurable revenue driver rather than a rankings exercise.
Before moving into marketing, Dale built the technology that underpins the internet itself. While completing his graduate degree in Computer Engineering at Brown University, he worked in artificial intelligence research and helped build a 5,832-processor supercomputer for the NSA. Although deeply technical, he felt drawn toward work that involved communication, collaboration, and impact beyond code, which led him to pivot into marketing.
That technical foundation now defines his approach. Dale specializes in modern SEO and AI search strategies that focus on intent, conversion, and business outcomes. He is known for helping companies recover from traffic and revenue losses caused by poor site migrations, outdated SEO tactics, or failure to adapt to generative AI and changing search behavior. His work emphasizes evidence-based decision making, experimentation, and aligning SEO with broader customer acquisition and revenue goals.
Watch Dale Bertrand speak at INBOUND in 2025:
As a speaker, Dale is known for energetic, story-driven presentations that make complex topics accessible. His keynotes and workshops focus on AI’s impact on marketing, SEO for revenue rather than rankings, and how teams can confidently adopt new technologies without losing the human element. Across more than 100 conference presentations, he has trained over 1,000 marketers, earning a reputation for talks that are engaging, practical, and immediately actionable.
Dale’s clients have included Fortune 500 companies and fast-growing startups across ecommerce, SaaS, digital health, and technology. Alongside his consulting work, he continues to speak internationally, helping marketing leaders understand how search, AI, and customer behavior are evolving—and how to stay ahead without chasing algorithms for their own sake.
