Dale Bertrand - SEO Speaker

Dale Bertrand is the founder of Fire&Spark, where he helps eCommerce, SaaS, digital health, and tech brands transform SEO into a driver of measurable business growth. With over 25 years of experience at the intersection of technology and marketing, Dale is known for his future-focused strategies and ability to adapt SEO for AI-driven search engines.

Through Fire&Spark, Dale has helped companies recover millions in lost revenue and align cross-functional teams around impactful SEO execution. His approach emphasizes transparency, innovation, and business impact over outdated tactics focused solely on rankings.

Dale has delivered over 100 conference presentations and trained thousands of marketers on leveraging SEO and AI for modern digital strategy. He brings deep technical expertise, a background in AI research, and a passion for making complex topics accessible and actionable.