Website & Tickets: View Official Website
The GEO Conference in San Francisco is a full-day event focused entirely on Generative Engine Optimization (GEO), the emerging discipline of “SEO for AI.” It explores how brands and websites can gain visibility in AI-driven search environments such as ChatGPT and Claude.
Attendees include over 200 professionals and representatives from major companies such as Google, OpenAI, and Adobe.
The conference features expert-led talks and discussions on the science, data, and strategy behind optimizing for generative search. Sessions emphasize practical takeaways and real-world insights for marketers, SEOs, and technologists.
The event is intentionally intimate and selective, prioritizing quality over scale.
There are no vendor booths or sales theatrics – just focused sessions, meaningful dialogue, and access to speakers. Held at Fort Mason’s Creative Building C, it includes lunch, an after-party reception, and opportunities for participants to connect directly with speakers and peers.
This edition features talks by the following speakers:
Anfal Siddiqui (Machine Learning at Google Gemini) – How AI Search Works
Rei Llazani (Co-founder at Cubbie.com) – Panel: GEO Software, Products, and Startups
Dale Bertrand (CEO at Fire&Spark) – Lessons Learned in Building AI-Powered GEO Workflows
Guy Yalif (Chief Evangelist at Webflow) – SEO → GEO: The Big Shift
Miguel Paredes (Partner at Kearney) – How GEO Influences Agentic Commerce
Ben Gunther (Project Manager at eSEOspace) – Mastering Web Design & Development for AI-Driven SERP Success
Tim Condon (CRO at Clutch) – Agencies & Succeeding in Providing GEO Services
Leanid Palkhouski (Founder at Wrodium) – Why Your Content Strategy Isn’t Getting Picked Up by AI
Michael Melen (Co-founder at SmartSites) – GEO Is Just Like SEO — Except When It Isn’t
Rebecca Colwell (Senior Vice President at Yext) – From Search to Answers: The New Rules for Brand Visibility
Aaron Poynton (Chairman at American Society for AI) – Panel: GEO and the Fortune 500
Manuj Aggarwal (Chief Innovation Officer at Tetranoodle)
Matt Hammel (Co-founder at AirOps) – Content Strategy, Creation, and Performance
Wei Zheng (CPO at Conductor.com) – Tackling GEO in the Agent Economy
Terry Virts (Ambassador at American Society for AI)
Watch an AI summarized recap here:
Browse top SEO events - they might perfectly align with your schedule!
