SMX Munich 2025

SMX Munich, one of Europe’s largest search marketing conferences, takes place on March 18–19, 2025, at the ICM – International Congress Center Messe Munich, with workshops on March 17. Focused exclusively on SEO and PPC, the event offers over 30 sessions, keynotes, and a pub quiz – all in English.

Attendees gain actionable insights on emerging AI-driven strategies, tools, and techniques, alongside search marketing fundamentals. Network with top industry professionals and over 1,000 participants in a collaborative, engaging environment. There are several different ticket tiers, some of which include post-event materials and an optional certificate of participation.

Since the first edition in 2008, SMX has turned into one of the largest SEO conferences in Europe.

Speakers at SMX Munich 2025

SMX Munich 2025 features talks by the following speakers:

Alexander Holl (CEO @ 121WATT)
Amanda King (Marketing & SEO Consultant @ FLOQ)
André Goldmann (Founder @ Büro für gute Websites)
Ann-Kathrin Reitmeyer (Head of Marketing @ Productlane)
Armin Doll (Lead Solutions Engineer @ Yest)
Ashley Segura (Head of Content @ ContentYum)
Bartosz Góralewicz (CEO @ Onely)
Bianca Bergshoeff (Senior SEA + Paid Social Specialist & Lead Social Advertising @ Maatwerk Online)
Christian Ebernickel (Digital Analytics Consultant @ Christian Ebernickel Digital Analytics Consulting)
Dr. Christina Jacker-Hundt (Branding specialist & advertising psychologist @ Chrissy’s Marketing Corner)
Dr. Christoph Röck (Managing Director @ 121WATT)
Christopher Wagner (SEO Consultant)
Cindy Krum (CEO @ MobileMoxie)
Dale Bertrand (President @ Fire & Spark)
Dana DiTomaso (Founder & Lead Instructor @ Kick Point)
Daniel Tschirschwitz (Head of Performance Tracking & IT @ Smarketer)
David Mihm (Consultant & SaaS Entrepreneur @ David Mihm Consultancy)
Domenic Von Tryller (SEO Teamlead @ Norisk)
Dominik Bleser (Senior SEO Manager @ Otto)
Emilia Spangenberger (Performance Marketing Manager @ Sunlab)
Emily Gant (Technical SEO @ Inkitt)
Felix Welckenbach (Director Inbound Marketing @ HomeToGo)
Florian Multhammer (Owner @ Munique.io)
Florian Stelzner (Managing Partner @ Wingmen Online Marketing)
Frederick Vallaeys (Co-Founder & CEO @ Optmyzr)
Gabi Troxler (SEO Consultant)
Gero Wenderholm (Online Marketing Expert)
Giulia Panozzo (Consultant @ neuroscientive)
Greg Gifford (Chief Operating Officer @ Searchlab)
Heiner Tappe (Teamlead SEO @ SIXT)
Helen Pollitt (Head of SEO @ Getty Images)
Itamar Blauer (Senior SEO Director @ STUDIOHAWK)
Jana Lavrov (Director Subscription, SEO, Analytics @ ZEIT ONLINE)
Jens Fauldrath (Founder & CEO @ get:traction GmbH)
Joe Struggles (Head of Organic @ Velocity Partners)
Johan von Hülsen (SEO & Founder @ Wingmen Online Marketing)
Johanna Hartung (Founder @ Woxow.com)
John Shehata (CEO & Founder @ NewzDash.com)
Jolle Lahr-Eigen (SEO Consultant @ Wingmen Online Marketing)
Jonas Kleespies (Product Lead PPC @ THE BOUTIQUE AGENCY)
Joost de Valk (Partner @ Emilia Capital)
Judith Lungstraß (Senior SEO Manager @ ZEIT ONLINE)
Julia Weissbach (Head of SEO @ SYZYGY Performance)
Jyll Saskin Gales (Google Ads Coach @ inside google ads)
Jérôme Theis (SEO Specialist @ Fielmann Gruppe)
Jörg Niethammer (SEO Manager @ Hansgrohe)
Kabeer Singh (Principal SEO Product Manager @ HomeToGo)
Kai Radanitsch (Graduate computer scientist and eBusiness consultant @ eBusinessLab)
Larry Kim (CEO @ customers.ai)
Manuel Werneke (Sales Manager @ Uberall)
Prof. Dr. Mario Fischer (Publisher @ website boosting)
Markus Hövener (Founder & SEO Advocate @ Bloofusion)
Martin Philipp (Managing Director @ Evalanche)
Martin Splitt (Developer Advocate, Webmaster Trends Analyst Team @ Google)
Martina Janeckova (Head of SEA @ SYZYGY Performance)
Matt Beswick (Co-Founder @ Aira)
Michaela Linhart (Digital Analytics Consultant @ ANALYTICSkiste.blog)
Michelle De Zeeuw (Freelancer @ De Zeeuw Digital Marketing)
Michael King (Founder & Digital Marketing Consultant @ iPullRank)
Mira Rodrigues (Digital Analytics Consultant)
Nadine McNulty (Senior SEO Consultant @ Claneo)
Navah Hopkins (Evangelist @ Optmyzr)
Phil Nottingham (Founder @ Organic Video)
Philipp Freytag von Loringhoven (Data Strategist @ Team Advertico)
Rand Fishkin (Founder @ SparkToro)
Robin Heintze (Founder & CEO @ morefire)
Robyn Johnson (Co-founder @ Marketplace Blueprint)
Ruben Runneboom (PPC (e-com) Expert & Co-founder @ Taskforce Agency)
Sam Tomlinson (Executive Vice President @ Warschawski)
Sandra Finlay (Conference Director @ Rising Media)
Sarah Söhlemann (Associate Director @ Penguin Random House Verlagsgruppe)
Sebastian Erlhofer (mindshape GmbH)
Stefan Fischerländer (SEO Consultant and Developer)
Stefan Godulla (Consultant @ Godulla.Web.Business.Strategy.)
Stefan Vorwerk (Head of SEO @ GetAway Group)
Stine Mortensen (SEO Specialist @ Søstrene Grene)
Susanne Sommer (Head of SEO @ Seokratie)
Talia Wolf (Conversion optimization expert @ GetUplift)
Teresa Schmitt (Head of Performance Marketing @ E. Breuninger GmbH & Co.)
Thomas Grübel (InBiz Online Marketing GmbH & Co. KG)
Thyra van der Schoor (SEA Specialist @ Maatwerk Online)
Timo Aden (Co-Founder und Geschäftsführer @ DIGITL)
Timon Hartung (Founder @ woxow.com Technologie Beratung für SEO, AI & Data)
Tobias Fox (Strategieberater & Google Expert @ VERDURE Medienteam GmbH)
Tobias Roppelt (Founder @ Gehirngerecht Digital)
Tom Anthony (CTO @ SearchPilot)
Tom Capper (Senior Search Scientist @ STAT Search Analytics)
Uli Zimmermann (Founder & CEO @ eMinded)
Xandrina Allday (Founder @ Social Retreats)
Yael Farkas (Head of Digital Intelligence @ Douglas Service GmbH)
Zacharie Maville (Senior PPC Growth Consultant @ Smarketer)

For the next edition of this event see SMX Munich 2026.