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NESS 2025
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NESS 2025
Date: October 21, 2025 - October 22, 2025Speakers: Kevin Indig, Michael King, Lily RayGeneral Admission Ticket Price: $299
Website & Tickets: View Official Website
NESS 2025
The News and Editorial SEO Summit (NESS) 2025 takes place online from October 21 – 22, offering two full days of sessions focused exclusively on SEO for news publishers.
With over 20 speakers, the event delivers in-depth training on how to increase visibility across organic platforms such as Google News, Top Stories, Discover, and AI-powered search experiences.
Topics include AI overview optimization, technical news SEO, Core Web Vitals, page speed, algorithm updates, content classification via topics and entities, and integrating SEO within traditional newsroom workflows.
Attendees will also gain insights into using AI agents for SEO, optimizing for Google’s Helpful Content updates, and tailoring strategies for local news.
NESS is designed for journalists, editors, SEO professionals, audience development leads, and web developers working in news and media.
All attendees receive access to live sessions, presentation materials, and session recordings, along with the opportunity to participate in live Q&A discussions with speakers.
This is the only global event dedicated entirely to News SEO, attracting participants from major publications around the world.
In addition to educational content, NESS fosters professional connections through its active online community, including the free News SEO Slack group hosted by NewzDash.
Speakers at NESS 2025
NESS 2025 features the following speakers and talks:
| Topic | Speaker(s) |
|---|---|
| Affiliate Content & Site Rep Abuse | Lily Ray (VP SEO Strategy & Research at Amsive) |
| Tracking what AI Knows about your brand and what you can do about it | Dixon Jones (Founder at InLinks) |
| Google News Consumer Insights for News Publishers | Nicole Rocchio (Global News Consumer Insights) |
| AI Agents for News SEO | James Carson (Co-founder at Absolutely Agentic) |
| AI Mode, AI Agents, AI In Wearables – The Online World Is About To Dramatically Change! | Marie Haynes (Founder at Marie Haynes Consulting Inc.) |
| The Art — And Science — Of Earning The Click | Maddie Shepherd (Director of SEO at CBS News and Stations) |
| How to Survive in AI-First Era: News Visibility Tracking & Optimization | John Shehata (CEO & Founder at NewzDash) |
| News SEO Career Panel | Carly Steven (Director of SEO and Editorial Ecommerce at Daily Mail), Marshall Simmonds (Founder at DeFine Media Group), Rachel Heseltine (VP of SEO at Paramount Global), Barry Adams (Specialised SEO Consultant at Polemic Digital), John Shehata (CEO & Founder at NewzDash) |
| Keynote: The Future of SEO | Michael King (Founder at iPullRank) |
| From Views to Victory: Cracking the YouTube Algorithm | Steven Wilson-Beales (Head of SEO at Global) |
| Revenue: How The Hell Do We Make Money Now? | Harry Clarkson (SEO Director at The Telegraph) |
| B2B Newsrooms SEO | Erin Hallstrom (Associate Director of SEO Strategy at Endeavor Business Media) |
| Technical SEO In The Age Of AI | Barry Adams (Specialised SEO Consultant at Polemic Digital), Christine Liang (Sr. Director Technical SEO at The New York Times) |
| Ask the News SEOs Panel | Edward Hyatt (Director of Newsroom SEO at The Wall Street Journal), Nicola Agius (SEO Director at Reach PLC), Jessie Willms (SEO Editor at The Guardian), Barry Adams (Specialised SEO Consultant at Polemic Digital), John Shehata (CEO & Founder at NewzDash) |
| Future of SEO Panel | Michael King (Founder at iPullRank), Kevin Indig (Growth Advisor), Barry Schwartz (CEO at RustyBrick), Barry Adams (Specialised SEO Consultant at Polemic Digital), John Shehata (CEO & Founder at NewzDash) |
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Exclusive SEO Conference Discounts
The following ticket discounts are available:
Get SEO conference news delivered to your inbox every Wednesday
SEO conferences by location
Browse SEO events by continent
Popular SEO speakers
Discover which SEO conferences they'll be speaking at next:
Aleyda Solis
Carrie Rose
Craig Campbell
Cyrus Shepard
Dale Bertrand
Greg Gifford
Kyle Roof
Lily Ray
Mark Williams-Cook
Martin Splitt
Michael King
Rand Fishkin
Talia Wolf
Tom Winter
Wil Reynolds
Will Scott