Michael King - SEO Speaker

Michael King is the founder and CEO of iPullRank, a New York-based performance marketing agency known for its pioneering work in technical SEO, content strategy, and generative AI.

With a background in computer science and over 15 years of experience in SEO, King blends deep technical expertise with creative problem-solving to help enterprise brands like American Express, SAP, MGM Resorts, and Adidas achieve measurable growth through organic search. His agency’s strategies have driven more than $4 billion in incremental revenue for clients, positioning iPullRank as one of the most influential voices in modern search marketing.

Before founding iPullRank, Michael held senior strategy roles in leading agencies and worked with global organizations including HSBC, SanDisk, Ralph Lauren, and State Farm. His thought leadership earned him the Search Engine Land “Search Marketer of the Year” award and recognition from Forbes, Business Insider, and LinkedIn as a top marketing influencer.

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As an international speaker, Michael has presented at major events such as MozCon, SMX, SXSW, Inbound, and Digital Summit, where he shares insights on SEO innovation, AI, and data-driven marketing. His upcoming book The Science of SEO (Wiley Publishing) explores the computer science foundations of search and demystifies how modern search engines function in the age of AI.

Known also for his creative roots as a touring hip-hop artist, Michael approaches marketing as both an engineer and an artist – coining the concept of “Relevance Engineering,” a discipline that merges SEO, AI, and user intent modeling. His work continues to shape the evolution of search marketing, making him one of the most respected and forward-thinking figures in the industry.