Ahrefs Evolve 2025

Ahrefs Evolve takes place October 14-15, 2025, at the InterContinental San Diego, gathering more than 600 marketers, SEOs, and founders for two days of learning and networking.

The conference emphasizes actionable insights on the changing search landscape, AI’s role in marketing, content strategies, analytics, and cross-channel growth. Attendees can expect sessions built for immediate application, designed to address the challenges of today’s fast-shifting digital environment.

The agenda features keynotes, panels, and practical talks on topics such as generative engine optimization, proving SEO value in a zero-click world, brand visibility, offsite signals, YouTube optimization, E-E-A-T, and the modern search journey.

Additional sessions explore AI workflows, defending careers in the AI era, managing lean content teams, and scaling SaaS growth through social media. Panels with industry leaders also provide perspective on executive buy-in and leadership in SEO.

Networking is a central element of Evolve. Standard passes include catered lunches, an exhibition hall, and entry to the official afterparty at Deck655. The all-access pass offers premium experiences such as a private sunset yacht mixer with the Ahrefs team and speakers, front-row seating, speaker lounge access, and extended access to session recordings.

The venue itself enhances the experience: the InterContinental San Diego allows attendees to stay on-site, simplifying logistics and enabling informal networking throughout the event.

The combination of structured sessions, social gatherings, and direct access to peers and industry leaders makes Evolve a focused yet refreshing setting to step back from daily execution and recalibrate marketing strategies.

Speakers at Ahrefs Evolve 2025

Ahrefs Evolve 2025 features talks by the following speakers:

Mark Schaefer (Executive Director at Schaefer Marketing Solutions)
Cyrus Shepard (Owner at Zyppy SEO)
Tim Soulo (Chief Marketing Officer at Ahrefs)
Sam Oh (VP of Marketing at Ahrefs)
Emily Kramer (Marketer in Residence at MKT1)
Peep Laja (CEO at Wynter)
Patrick Stox (Product Advisor, Technical SEO & Brand Ambassador at Ahrefs)
Ryan Law (Director of Content Marketing at Ahrefs)
Kevin Indig (Organic Growth Advisor)
Madhav Bhandari (Chief Marketing Officer at Storylane)
Carrie Rose (Founder & Chief Executive Officer at Rise at Seven)
Chris Cunningham (Head of Social Marketing at ClickUp)
Bryan Casey (Vice President, Digital at IBM)
Eric Siu (Founder at Single Grain)
JH Scherck (Founder & Chief Marketing Officer at Growth Plays LLC)
Sophie Brannon (Co-Founder & Director at StudioHawk US)
James Norquay (Founder at Prosperity Media & Sydney SEO Conference)
Heather Physioc (Chief Discoverability Officer at VML)

Missed Ahrefs Evolve? Check out all upcoming SEO conferences in the US & Canada.