Cyrus Shepard - SEO Speaker

Cyrus Shepard is the founder of Zyppy SEO, a consultancy and software company based in Oregon that focuses on SEO strategy, experimentation, and algorithm analysis.

Before launching Zyppy, Cyrus served as a key figure at Moz, where he led SEO and content initiatives and contributed to widely respected industry resources such as The Beginner’s Guide to SEO.

He was also previously an official Google Quality Rater, offering him a unique perspective on how search engines evaluate content.

Cyrus is recognized for his evidence-based, data-driven approach to SEO and is particularly known for running SEO experiments and publishing original research.

His work helps businesses – from startups to Fortune 500s – increase their visibility and traffic through tailored optimization strategies.

He is also the creator of the Zyppy List, a directory of marketing companies, and the publisher of a widely followed SEO Tips Newsletter.

Cyrus has spoken at major international events, including MozCon, SMX, Ahrefs Evolve, Marketing Festival, Engage, MnSearch Summit, and CMSEO, with session topics often centering around Google algorithm behavior, SEO testing, and actionable marketing strategies.

Cyrus’s early success included growing a wine business’s revenue fivefold in one year, a feat that launched his SEO career after transitioning from a struggling screenwriter.

In addition to his consulting and speaking, Cyrus contributes SEO thought leadership across platforms like Twitter and industry blogs, and he’s been featured on numerous SEO and marketing podcasts.

His mission with Zyppy is to demystify SEO and help marketers deliver value precisely when audiences need it, while continuously exploring the untapped potential of search.

Cyrus Shepard’s SEO Conference Talks

Fly or Die in Google’s People-First Ranking Systems: Data-Backed Strategies at the Sydney SEO Conference 2025: