Search Tech 2026

Search Tech is a two-day conference held in a single room and focused on artificial intelligence, search technology and advanced SEO. The 2026 edition is its 20th, and it returns to the format of the original Convegno GT.

The program is built from practical talks and case studies by SEO and AI specialists. Topics include the state of SEO and generative search engines, what to hand to machines when writing for SEO and GEO, agentic commerce for brands, how AI Overviews affect organic click-through rates, building skills for AI agents, working with Claude in technical SEO, in-house SEO in 2026 and optimizing for growth instead of traffic.

Ticket holders get recordings of all sessions, live and online networking and a downloadable certificate of attendance.