Search Tech 2025

Search Tech 2025 is a two-day event focused on artificial intelligence, advanced SEO, and the evolving landscape of search technology.

The conference continues a 19-year history that began as GT Conference and later became SMConnect, now reintroduced with a name that reflects its emphasis on technical innovation.

The program offers a single vertical track across both days, dedicated to SEO and AI applications in search engines.

Session topics include AI-powered analytics, content clustering, multimodal search, structured data implementation, technical SEO, and the influence of AI Overviews on visibility and traffic. Talks also explore international content scaling, entity-driven strategies, local SEO in an AI context, query analysis with LLM-supported methods, and the role of authenticity in modern search systems.

Attendees gain access to on-demand post-event training through the official web app, professional networking via in-person and online channels, and a downloadable certificate of participation.

The event positions itself as a training hub designed to address shifts brought on by AI, new search interfaces, and increasingly complex user journeys.

Search Tech’s long-standing community and historical evolution are highlighted as part of its identity, reflecting almost two decades of continuous adaptation to changes in search marketing.

Since 2006, the event has expanded its scope from SEO to include PPC, analytics, and content marketing before returning to a strongly technical focus aligned with current industry needs.

Speakers at Search Tech 2025

Search Tech 2025 features talks by the following speakers:

Gianluca Fiorelli (Strategic & International SEO Consultant at IloveSEO.net)
Alessio Pomaro (Head of AI Search at On Media Group)
Giorgio Taverniti (Co-Founder, COO Consulting | SEO, AI & Digital Marketing Expert)
Enrico Altavilla (Search Marketing Consultant at Mindsoup)
Martin Splitt (Search Relations Engineer at Google)
Mariachiara Marsella (SEO & Digital Temporary Manager)
Federica Brancale (Artificial Intelligence Consultant at Marketing Freaks)
Maria Paloschi (SEO Team Leader at The Brandformance Society)
Luisella Curcio (SEO Specialist at Luisella Curcio)
Valerio Cusinato (SEO Specialist at Publicis Group)
Giovanni Sacheli (Technical SEO Consultant)
Demetrio Orecchio (Head of Technical SEO & Analytics Manager at Nucleus)
Fabio Lazzerini (SEO Consultant & Tech Data Analyst at Freelance)
Duccio Lunari (Founder at Nucleus)
Monica Brignoli (Technical SEO Senior at Fattoretto Agency)
Valentina Lepore (SEO & Search Marketing Strategist at SEO Jolie)
Alessandra Pagliai (Search Analyst at Navla)
Elisa Paesante (Country Manager Italia at SISTRIX)
Andrea Melloni (Head of SEO at WMR Group | Studio Cappello)
Francesca Crespan (SEO Manager & Consultant at Smart Guys)
Luca Bove (Local SEO & Founder at Local Strategy)
Pamela Gacioppo (Freelancer at Canva)
Andrea Scarpetta (SEO & AI Evangelist at andreascarpetta.it)
Marco Maltraversi (CEO at YourDigitalWeb)
Alessio Turriziani (Founder & SEO Manager at Aletur)

Missed Search Tech? Check out all upcoming SEO conferences in Europe.