SEO Wiesn 2025

SEO Wiesn, organized by SIXT, takes place on September 24, 2025, at the company’s headquarters in Pullach, near Munich.

Since 2013, the invite-only event has brought together SEO professionals from across Europe for a full day of expert talks, networking, and community exchange, timed to coincide with Oktoberfest. The format combines an intensive conference program with unique social experiences, creating both learning and networking opportunities in a setting not found at typical industry events.

The 2025 agenda features sessions on technical SEO, log file analysis, site security, E-E-A-T strategies, entity optimization, vector embeddings, and graph-powered internal linking.

Alongside formal presentations, the schedule includes discussion sessions, networking breaks, and collaborative group activities. The day ends with a group trip to Oktoberfest, including tent access, food, drinks, and an afterparty.

Attendance is free for invited participants, though donations are encouraged to support the Regine SIXT Children’s Aid Foundation, which funds education, health, and welfare projects for children worldwide.

A wildcard ticket is available for one applicant who demonstrates strong SEO expertise, creativity, and enthusiasm, offering full participation in both the conference and evening festivities.

SEO Wiesn stands out for its mix of high-level SEO content and cultural immersion, bringing leading professionals together in a smaller, community-driven environment.

By pairing a focused conference at SIXT’s headquarters with the festive backdrop of Oktoberfest, the event offers a distinctive blend of professional development, networking, and local tradition.

Speakers at SEO Wiesn 2025

SEO Wiesn 2025 features talks by the following speakers:

Kaja Luner (EPROFESSIONAL GmbH)
Emilia Gjorgjevska (WordLift)
Maximilian D. Muhr (poliSYS)
Lars Weber (Berlinaten)
Gus Pelogia (Indeed)
Andor Palau (Consultant)