Brie Moreau is the Founder and CEO of White Light Digital Marketing (WLDM), a US-based digital marketing agency, and an SEO specialist with more than 18 years of experience working across highly competitive search markets including SaaS, e-commerce, crypto, and online gambling.
His work focuses on SEO, link building, data science, machine learning, and AI search. Brie founded WLDM in 2016 with an emphasis on using data and machine learning to develop link-building strategies based on measurable search performance rather than traditional authority metrics. The agency works with enterprise teams, e-commerce brands, and private equity-backed businesses, helping them increase organic traffic and turn search visibility into revenue.
Brie has conducted large-scale SEO research, including an analysis of more than 260,000 search results examining the factors associated with Google rankings. His research has been covered by publications including Search Engine Journal and discussed on the Niche Pursuits podcast. He has also developed a large database of backlinks and uses machine learning and data science to analyse search algorithms, link relationships, and ranking signals.
His current research increasingly focuses on AI search and how large language models determine which sources to cite and recommend. His work examines the relationship between traditional SEO signals and visibility within AI-generated answers, including how backlinks and citations function differently in LLM-driven search environments.
As a speaker, Brie covers topics including AI citations and backlinks, semantic link building, machine-learning applications in SEO, internal linking using vector embeddings and cosine similarity, Google’s BERT language model, vector search, the Reasonable Surfer patent, and data-driven approaches to understanding search algorithms. He also discusses how SEO teams can measure and influence visibility in AI answers rather than relying solely on traditional rankings.
Brie has trained marketing directors at major global companies including Coca-Cola, Pepsi, BMW, and Audi, as well as other Fortune 500 organizations. His conference sessions combine technical SEO concepts, original research, and practical experience from working with enterprise and highly competitive websites.
