SEO IRL 2025

SEO IRL is a two-day conference held on October 16-17, 2025, at the MaRS Discovery District in Toronto. Designed for SEOs who want actionable insights without the fluff, the event focuses on real-world strategies that are working right now, shared by speakers with proven results in competitive niches.

With no recordings available, attendees get exclusive access to insights on AI SEO, content marketing, technical SEO, and more, directly from professionals actively shaping the industry.

The conference brings together 400 SEOs from across the globe – including freelancers, agency leaders, and in-house specialists – for an event centered on knowledge sharing and genuine connection.

In addition to presentations from 18 speakers, SEO IRL provides ample opportunities to network, collaborate, and socialize in an ego-free, welcoming environment. Lunch, refreshments, and swag are included, and time is set aside for meaningful conversations between sessions.

Located in the heart of Toronto’s innovation district, the venue offers a convenient and vibrant setting surrounded by cafes, nightlife, and cultural attractions. Whether you’re coming to sharpen your skills, meet long-time online peers in person, or simply immerse yourself in the SEO community, SEO IRL promises a focused, energetic atmosphere with practical takeaways and lasting connections.

Speakers at SEO IRL 2025

SEO IRL 2025 features talks by the following speakers:

Aleyda Solis (Founder and CEO at Orainti)
Kevin Indig (Growth Advisor)
Ross Simmonds (Founder and CEO at Distribution.ai)
Manick Bhan (Founder & Search Engine Hacker at Search Atlas, LinkGraph and SEOTheory)
Bianca Anderson (Manager Organic Growth at hims & hers)
Brie Moreau (Founder & CEO at White Light Digital Marketing)
Ted Kubaitis (Founder and CEO of SEO Tool Lab)
Marie Haynes (SEO & AI Researcher, Author, and Consultant)
JC Chouinard (Senior SEO Strategist at Tripadvisor)
Jori Ford (Chief Marketing & Product Officer at FoodBoss)
Martha van Berkel (CEO and co-founder of Schema App)
Jonah Babins (Magician, Magic Business Coach, and Founder at Toronto Magic Company)
Steve Toth (CEO & Chief Strategy Officer at Notebook Agency & seonotebook.com)
Eean Ovens (CEO of Agency Assassin)
Amin Foroutan (Founder of Prismiqo & Technical SEO Strategist)

Missed SEO IRL? Check out all upcoming SEO conferences in the US & Canada.