SEO IRL 2026

SEO IRL 2026 is a two-day SEO conference held at MaRS Discovery District in downtown Toronto. The event brings together 250 attendees and more than nine speakers for sessions focused on current SEO strategies, practical tactics, and real-world test results.

The program covers SEO, GEO, AI SEO, content marketing, and tactics used in competitive niches. The event focuses on practical examples from SEOs working on rankings, traffic, clients, revenue, site recovery, and fast-changing search conditions.

SEO IRL is not recorded and will not be made available online. The organisers emphasise that attendees need to be present in person to access the talks, test results, and current tactics shared during the event.

The conference includes lunch, refreshments, swag, dedicated time to meet other attendees, and opportunities to speak with speakers and SEO professionals from different parts of the industry. Toronto is presented as a convenient destination with two airports, international flight access, restaurants, nightlife, cultural attractions, sports venues, and major landmarks.

Speakers at SEO IRL 2026

The following speakers have been announced so far:

Lily Ray (Founder at Algorythmic)
Nathan Gotch (Founder at Gotch SEO)
Jyll Saskin Gales (Google Ads Coach and Founder at Inside Google Ads)
Michal Suski (Co-Founder and Head of Innovation at Surfer)
Jess Joyce (Founder at Inbound Scope)
Ted Kubaitis (Founder and CEO at SEO Tool Lab)
Brie Moreau (Founder and CEO at White Light Digital Marketing)
Jabez Reuben (Founder at The Blueprints Agency)
Steve Toth (CEO and CSO at Notebook Agency, SEO Notebook, AI Notebook and stevetoth.ai)