Search Seoul 2025: The Future of SEO

The Future of SEO is a one-day conference taking place on June 30, 2025, at Maru 180 Event Hall in Gangnam, Seoul.

This event explores the evolving role of SEO in the age of AI, focusing on both global search trends and localized strategies for the Korean market (K-SEO). Attendees will hear from six industry professionals active in both domestic and international SEO, offering practical insights into how search behavior, content strategies, and technical approaches are shifting.

The agenda includes presentations on AI-driven search, programmatic SEO, global expansion tactics, and strategic adaptation in response to changes from platforms like Google and Naver. Speakers include representatives from Artience, Ahrefs, Morningbound, Seoulful Connect, and SEO Growth Lab, with a mix of technical, strategic, and market-specific expertise.

The event also features a panel on the differences between Naver and Google SEO strategies and case studies highlighting successful global SEO execution. This is one of the few opportunities in Korea to engage directly with international experts on the future of search.

This event features an AI interpreting solution to reduce language barriers.

Speakers at Search Seoul 2025: The Future of SEO

This conference features talks by the following speakers:

Matti Ljungberg (Head of SEO at Morningbound)
Raquel González Expósito (CEO at Seoulful Connect)
YunHee Choi (SEO Director at Artience)
Baekcheol Jeon (Senior SEO Consultant at Artience)
Yongjoon Yang (Co-founder at SEO Growth Lab and CEO at SearchNine)
Si Quan Ong (Senior Content Marketer at Ahrefs)