SMX Munich 2027

SMX Munich is a search marketing conference on AI Overviews, GEO and the next generation of SEO and PPC strategies. It is vendor-agnostic and editorially curated, built around the conversations that can only happen in person.

The producers of SMX are a neutral editorial team, not an agency or tool provider. SMX is described as the most established conference series entirely devoted to search marketing and how search fits into the marketing mix.