Dana DiTomaso is the President and Partner at Kick Point and the Founder of KP Playbook, where she helps marketers master analytics, SEO, and digital strategy through practical training. With over 20 years of experience, Dana is known for translating complex tools like GA4, Google Tag Manager, and Looker Studio into accessible and actionable insights.
Dana has taught digital analytics at the University of Alberta, reached over 160,000 learners through LinkedIn Learning, and is a frequent speaker at conferences such as MozCon, SMX, and WordCamp. Her course Analytics for Agencies is recommended by leaders like Aleyda Solis and Rand Fishkin for its depth and clarity.
At Kick Point and KP Playbook, Dana focuses on empowering teams with hands-on education rooted in real-world experience. Her data-driven approach and engaging presentation style have made her a trusted voice in analytics and digital marketing.
