Dana DiTomaso is a digital marketing and analytics specialist with more than 20 years of experience helping organizations make better decisions through data, strategy, and SEO. She is the president and partner at Kick Point, a full-service marketing agency, and the founder of KP Playbook, a learning platform focused on practical, accessible analytics education for marketers and agencies.
Dana is widely known for her ability to make complex topics like GA4, Google Tag Manager, and reporting frameworks understandable and useful. Her work emphasizes real data, experimentation, and long-term learning over shortcuts or flashy tactics. She teaches marketers how to properly collect, segment, and interpret data so it aligns with real business goals, not vanity metrics.
Watch Dana DiTomaso speak at Tech SEO Connect in 2025:
She is a sought-after international conference speaker, a technology columnist for CBC Edmonton, and a lecturer in digital analytics at the University of Alberta. Dana has also reached hundreds of thousands of learners through LinkedIn Learning and her own courses, including Analytics for Agencies, which is frequently recommended by industry leaders.
Dana’s background spans web development, SEO, analytics, and digital strategy, and she is known for a clear, practical teaching style paired with dry Canadian wit. She lives near Victoria, British Columbia, and when she’s not teaching or speaking, she enjoys yelling at football players and collecting hobbies.
