Greg Gifford is the Chief Operating Officer at SearchLab, a boutique marketing agency specializing in Local SEO and PPC for small and mid-sized businesses across the US and Canada.
With more than two decades of experience in online marketing and web design, Greg is recognized as one of the leading authorities in Local SEO, particularly within the automotive industry. His expertise has helped hundreds of businesses improve their visibility in local search results and develop stronger, data-backed digital marketing strategies.
Watch Greg speak at the Sydney SEO Conference 2024:
Known for his energetic and cinematic presentation style, Greg is one of the most in-demand speakers in the SEO industry. He regularly presents at digital marketing and automotive conferences around the world, captivating audiences with his movie-themed slide decks packed with actionable insights. He also hosts Local Search Tuesdays, a weekly video series offering practical Local SEO advice that has earned a loyal following among marketers.
Greg holds a BA in Cinema and Communications from Southern Methodist University, a background that influences both his creative approach to marketing and his love for film. Based in Dallas, he balances his professional life with family, snowboarding, and a deep affection for Disney, Star Wars, and cinema culture – passions that are reflected in his distinctive, personality-driven approach to SEO education.













