Jabez Reuben is a Chiang Mai-based SEO practitioner and founder of The Blueprints, Kraken, Link Validator, and Link Building Mastery. His work is grounded in hands-on experimentation, with a focus on simplifying complex marketing and growth problems into practical systems that founders and teams can execute.
Jabez is known for link building and content strategy, particularly ethical and scalable tactics such as image outreach, brand mention reclamation, backlink auditing, and cost-effective campaign execution. Through The Blueprints, he has worked with brands including Adobe, Diggity Marketing, and WhitePress.
His recent focus has shifted toward visibility in AI search and large language models, exploring how brands can influence consensus and appear across LLM-driven discovery platforms rather than relying only on Google. This direction is also reflected in the evolution of his Link Building Mastery conference into LLM Mastery.
Jabez created Link Validator to help teams manage and audit backlinks and regularly shares his experience through podcasts, social media, community events, and conferences. His talks draw on practical work in competitive link building, content operations, founder-led growth, and the changing requirements of brand visibility in AI-powered search.
