Search Marketing Expo London 2025

SMX London, held on September 18 – 19, 2025, is a two-day event tailored for professional search marketers focused on advancing their expertise in SEO and PPC.

The conference delivers fast-paced, Q&A-driven sessions designed to provide actionable tactics and in-depth insights. Attendees will gain strategies to drive traffic, boost conversions, and grow their businesses while exploring advanced and forward-thinking approaches to search marketing.

The event fosters a strong sense of community among attendees, speakers, and sponsors through structured and informal networking opportunities.

With independent, vendor-agnostic content, innovative session formats like expert-led roundtables, and a lineup of passionate, approachable speakers, SMX London offers a dynamic space for search marketing professionals to connect, collaborate, and thrive.

Speakers at Search Marketing Expo London 2025

The following speakers have been announced so far:

Amanda Farley (CMO at aimClear)
Amy Stamper (Head of Paid Social at Impression)
Andy Crestodina (Chief Marketing Officer and Co-Founder at Orbit Media Studios)
Anthony Barone (Co-Founder at StudioHawk)
Anu Adegbola (Editor Search Engine Land and Founder of PPC Live UK at Search Engine Land)
Claire Carlile (Local Search Marketing Advocate at Jepto)
Daniel Frank (VP of SEO & Analytics at Kahena Digital Marketing)
Daniel Waisberg (Search Advocate at Google)
Felix Welckenbach (Director Inbound Marketing at HomeToGo)
Fred Schaub (Founder & Managing Director at Lumax Digital)
Frederick Vallaeys (Co-Founder and CEO at Optmyzr)
Giulia Panozzo (Consultant at neuroscientive)
James Brockbank (Managing Director & Founder at Digitaloft)
John Moran (Founder and Customer Acquisition Specialist)
Kirk Williams (Founder at ZATO)
Lars Maat (Online Marketing Strategist & Quality Manager at Maatwerk Online)
Liam Wade (Director of Performance at Impression)
Lidia Infante (Head of SEO at SurveyMonkey)
Lottie Namakando PhD (Director of Behavioural Science and Innovation)
Mark Johnstone (Creative Content Marketing Consultant at markjohnstone.co)
Matt Beswick (Co-Founder at aira)
Matthew Brown (Product Strategy and Technical SEO Consultant at MJBLabs)
Michael King (Founder and Digital Marketing Consultant at iPullRank)
Myriam Jessier (Consultant & trainer specialised in SEO at Pragm)
Navah Hopkins (Evangelist at Optmyzr)
Nils Rooijmans (Search Consultant at WaterCooler Topics)
Phil Nottingham (Founder at Organic Video)
Samantha Noble (MD & Founder at Biddable Moments)
Sophie Logan (PPC Lead at Beauhurst)
Tom Capper (Senior Search Scientist at STAT Search Analytics)
Victoria Larson (Director SEO at nebo)

Missed SMX London this year? Check out upcoming SEO conferences in Europe to find an event that better fits your needs.