Search Central Live Hong Kong 2025

Search Central Live Hong Kong 2025 will take place on October 31 at The Mills Fabrica in Tsuen Wan, marking the first time the event is held in Hong Kong.

It is part of Google’s global Search Central Live series and is tailored to the local e-commerce community, focusing on search optimization and international online growth.

The program will feature presentations by the Google Search team and invited experts, covering the latest updates in Google Search, best practices for SEO, and strategies for improving site performance.

Special attention will be given to the challenges and opportunities of expanding online stores internationally. Sessions include opportunities for Q&A, giving attendees direct access to Googlers and industry professionals.

The event will be conducted primarily in Traditional Chinese, with interpretation provided from English to Mandarin for certain sessions. Cantonese support may also be available depending on registration. This makes the conference accessible to a broad range of professionals across the region.

Networking is a key component, with time set aside for connecting with peers, local professionals, and members of the global search community.

Attendance is limited, and registration closes on October 13, with confirmed participants notified by October 20.

Speakers at Search Central Live Hong Kong 2025

This event features talks by the following speakers:

Cherry Prommawin (Search Advocate at Google)
Gary Illyes (Search Advocate at Google)
Ian Hung (Search Ecosystem Consultant)
Michael Yue (Managing Director and General Manager, Google Hong Kong)
Risa de Sagun (APAC Commerce Partnerships)
Vince Yue (Associate Principal, Trust & Safety Search)