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Local SEO for Good 2025
Date: September 3, 2025 - September 4, 2025Speakers: Wil ReynoldsGeneral Admission Ticket Price: Free
Website & Tickets: View Official Website
Local SEO for Good 2025
Last reviewed and updated on December 30, 2025 by Bart Platteeuw
Local SEO for Good 2025
Local SEO for Good is a free, two-day virtual conference taking place on September 3 – 4, 2025.
Organized by BrightLocal, the event features talks and panels from leading local SEO professionals covering a wide range of topics including Google Business Profile, AI in local search, technical SEO, customer feedback, and platform-specific strategies like TikTok marketing.
Designed for in-house marketers, agency teams, and small business professionals, the conference offers practical insights that span strategy, user behavior, and performance optimization.
What sets Local SEO for Good apart is its charitable focus. Instead of charging for admission, BrightLocal donates on behalf of attendees to causes selected by the speakers.
Additional sponsorships and attendee donations also go directly to these charities, with 100% of the funds supporting both local and global initiatives.
All sessions are streamed live based on the viewer’s time zone, but recordings are not made available afterward, encouraging real-time engagement.
This event combines high-quality education with social impact, offering attendees the opportunity to learn and contribute simultaneously.
Speakers at Local SEO for Good 2025
Local SEO for Good 2025 features the following talks and speakers:
| Speaker | Topic |
|---|---|
| Wil Reynolds (Founder and CEO at Seer Interactive) | Building a Brand That Locals Love, and How That Just Might Help You Battle Against the Big Behemoths |
| Melissa Popp (Content Strategy Director at RicketyRoo) | From Google Maps to TikTok: Adapting Local Content for Every Platform |
| Andrew Shotland (CEO at Local SEO Guide) | What I Learned from 1,000,000 Grid Ranks |
| Greg Sterling, Mike Blumenthal, David Mihm (Near Media) | The New Customer Journey: How Local Searchers Find and Choose Lawyers |
| Iva Jovanovic (Freelance SEO Specialist) | Technical SEO for Local Websites and Why It Matters |
| Joy Hawkins (Owner at Sterling Sky), Ben Fisher (Founder at Steady Demand) | Fireside Chat – GBP Problems and How to Solve Them |
| Andi Jarvis (Founder and Strategy Director at Eximo Marketing) | Marketing Advice from the Best Marketer You’ve Never Heard Of |
| Omar Riaz (Strategic Partnerships at Google) | A Conversation with Google |
| Elizabeth Rule (Local SEO Strategist and Account Manager at Sterling Sky) | Choose Wisely: GBP Category Strategies for Maximizing Google Maps Visibility |
| Julian Hooks (Senior Manager of SEO at Asurion) | Mining Gold from Customer Feedback |
| Leighanne Jones (Rayome) (SEO Manager at Beyond Blue Media) | Keeping Humans in Marketing |
| Krystal Taing (VP Solutions at Uberall), Paul Modaley (Content Marketing Manager at Uberall) | Local SEO: How To Make More Customers Click, Choose and Walk Through Your Doors |
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