The Generative Engine Optimization (GEO) Conference 2025 is a one-day, in-person event dedicated to the emerging discipline of optimizing content for AI-generated search results.
Held on July 18, 2025, at the Westin in downtown Austin, Texas, this tightly curated gathering brings together 100 professionals – including SEOs, marketers, developers, founders, and strategists – for a focused exploration of how large language models like ChatGPT and Claude surface, summarize, and cite information.
Backed by sponsors such as Google, Anthropic, and Direction.com, the event features 10 talks and sessions designed to offer real-world insights into achieving visibility in AI-first search environments.
Unlike traditional trade shows, GEO Conference is deliberately vendor-free and avoids sales-driven theatrics. Attendees can expect practical sessions ranging from structuring content for AI parsing and building LLM-readiness audits to marketing GEO services and analyzing live site audits.
Lightning talks and startup showcases offer snapshots of GEO strategies and tools already in use, while the keynotes tackle the broader implications of zero-click AI interfaces on content strategy, discovery, and brand visibility. With no recordings or replays, GEO Conference is an in-the-room-only experience built for those looking to get ahead of the algorithm before the next shift in search takes hold.
Speakers at GEO Conference 2025
GEO Conference 2025 features talks by the following speakers:
- Jason Clinton (CISO at Anthropic)
- Vishvak Murahari (AI Researcher at Princeton University)
- Rei Llazani (CEO at Cubbie.com)
- Terry Virts (Fmr. Commander at International Space Station and Global Ambassador at American Society for AI)
- Manuj Aggarwal (CIO at Tetranoodle)
- Jack Lau (CEO at Litespace)
- Wei Zheng (Chief Product Officer at Conductor)
- Carolyn Shelby (Principal at Yoast)
- Chris Kirksey (CEO at Direction)
- Marius Meiners (CEO at Peec AI)
- Daniel Siryakov (CEO at Anvil AI)
- Chris Walker (CEO at Legiit)
- Ken Marshall (Partner at RevenueZen)
- Hicham Damahi (Head of SEO at Accenture)
- Aaron Poynton (Chairman at American Society for AI)
