Friends of Search 2025

Join one of Europe’s premier search marketing conferences on March 13, 2025, at Kromhouthal in Amsterdam. Organized by DDMA and VIA Netherlands, this 12th edition attracts 700+ SEO, SEA, and digital marketing professionals.

The event features expert-level speakers sharing actionable insights on topics like E-commerce SEO, E-E-A-T, Performance Max, first-party data, and bid strategies. With high-value content tailored to industry needs, attendees gain exclusive strategies not found elsewhere.

Friends of Search is perfect for SEO specialists, PPC managers, content marketers, and online advertising professionals. Enjoy networking opportunities, expert Q&A sessions, and inclusive amenities like lunch and closing drinks.

With over 700 attendees, Friends of Search is one of the largest SEO events in Europe.

Speakers at Friends of Search 2025

Friends of Search 2025 features talks by the following speakers:

  • Carrie Rose (CEO, Rise at Seven)
  • Mike Rhodos (Thinker, Top 20 PPC Influencer, Serial Founder, Speaker)
  • Dinesh Sivapragsam (Global Head of Growth, Organic, Binance)
  • Wil Reynolds (VP Innovation, Seer Interactive)
  • Rand Fishkin (CEO & Co-Founder, SparkToro)
  • Lily Ray (Vice President, SEO Strategy & Research, Amsive Digital)
  • Liam Wade (Director of Performance, Impression)
  • Chantal Smink (Strategist Organic Channels, Chantalsmink.nl)
  • Katharina Hanke (MarTech Product Manager, Pandora)
  • Marc Oldenburger (Client Solutions Manager, Microsoft)
  • Andrea von der Haar (Teamlead Performance Marketing, Veneta)
  • Lottie Namakando (Director of Behavioural Science and Innovation, Human Behaviour)
  • Birgit Boing (Performance Lead NE, Google)
  • Sam Tomlinson (Executive Vice President, Warschawski)
  • Jarno van Driel (Structured Data Consultant, Undisclosed)
  • Jyll Saskin Gales (Google Ads Coach, Teacher & Consultant)
  • Jes Scholz (Organic Marketing Consultant & SEO Futurist, JesScholz Consulting)
  • Ana Carreira Vidal (Media Effectiveness Specialist NE, Google)
  • Andrew Lolk (Founder, eCommerce-only PPC agency, SavvyRevenue)
  • Bartosz Goralewicz (Founder and Head of Innovation, Onely)
  • Bastian Grimm (CEO & Co-Founder, Peak Ace AG)
  • Cindy Krum (CEO & Founder, MobileMoxie)
  • Martin Splitt (Developer Relations Search & Web Ecosystem, Google)

Here’s a recap of the previous edition:

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Friends of Search 2025

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