FOUND Conference Tokyo 2026

FOUND Conference Tokyo 2026 is a hybrid conference focused on search, AI, SEO, digital advertising, marketing, and data analysis. Held in Tokyo, the event brings together leading Japanese experts to discuss current developments in search marketing and practical applications of AI across the industry.

The programme explores the future of search, AI-driven marketing strategies, SEO, generative AI, marketing measurement, data analysis, digital advertising, and AI-powered search. Sessions examine topics such as the future of keywords, how AI is changing search, using real-world data to understand generative AI, evaluating marketing strategies in the era of AI search, and the future direction of SEO.

The 2026 edition focuses on the Japanese market and is positioned as the domestic edition of the conference, while an international edition is planned for 2027. Alongside the presentations, the event includes a networking reception where attendees can speak directly with speakers and other marketing professionals, discuss practical challenges, and exchange experiences beyond the conference sessions.

The conference is held as both an in-person and online event to broaden access, with archived recordings available to all ticket holders. Previous attendee surveys reported that 96% of participants were satisfied or very satisfied with the event, with many highlighting the value of conversations during the networking session.

Speakers at FOUND Conference Tokyo 2026

Tsuyoshi Sugihara (Representative Director at Structure & Signals Co., Ltd., Platform Business Analyst, Founder at Atara Co., Ltd.)
Takahiro Watanabe (SEO Manager at DMM.com LLC)
Takashi Ogawa (President and CEO at Hakari Co., Ltd.)
Kogan Polina (SEO & Analytics Consultant at Ayudante Co., Ltd.)
Takeaki Kanaya (Representative at Digital Evangelist Co., Ltd.)
Makoto Shinohara (Senior Consultant at JADE Co., Ltd.)
Shunsuke Nakamura (Executive Officer: VP, Platform Success Division, Brand Communication Area at Opt)
Keita Takeuchi (Representative Director and CEO at LANY Co., Ltd.)
Shota from the Local Area (Manager, Data & AI Solutions Center, Production Group 1 at Dentsu Digital)
Taro Yonmatsu (Group Manager, Experience & Commerce Division 1, Owned Media Division 2, SEO Group at Dentsu Digital)
Masateru Inagaki (Senior SEO/GEO Strategist, Integrated Solutions Division, Experience & Commerce Division 1, Owned Media Division 2 at Dentsu Inc., Digital)