Website & Tickets: View Official Website
Edge of Search is a two-day search and digital marketing conference taking place on September 10 – 11, 2025, at Newcastle City Hall in New South Wales, Australia.
It focuses on bridging the gaps across digital disciplines by exploring SEO through a collaborative lens, with content that spans technical SEO, AI and content strategy, B2B lead generation, local search, branding, and more. The event highlights SEO’s connection to other digital practices, including PPC, UX, PR, social media, and development.
The main conference day on September 11 features nine speaker sessions and a discussion panel, all designed to deliver actionable, data-driven insights.
Speakers are selected for their hands-on experience and impact in the field, with a particular emphasis on showcasing Australian talent.
Edge of Search avoids recycled tactics in favor of real-world case studies, emerging trends, and practical frameworks that reflect how SEO works in modern digital teams.
Optional masterclasses take place on September 10 for conference ticket holders, offering small-group, in-depth workshops on topics such as aligning SEO with Google Ads and reviving creative marketing in an AI-driven world.
VIP tickets include access to a welcome dinner with speakers, adding an extra layer of connection and community.
The conference is hosted at Newcastle’s landmark City Hall, combining historic charm with a central, accessible location.
Attendees benefit from curated networking opportunities throughout the day, including a post-event social gathering.
For those unable to attend in person, a recording-only ticket option is available. Edge of Search delivers a focused, community-driven experience built around practical learning and collaborative growth in search marketing.
The following speakers have been announced so far:
Amanda King (Founder & Principal Consultant at FLOQ)
Dr. Nici Sweaney (Founder at AI Her Way)
Emily Amor (Head of Paid Social at Digital Darts)
Georgia Tan (Co-Founder & Head of Search at Switch Key Digital)
Jason Munn (E-Commerce Specialist & Group Chief Search Officer at Overdose Digital)
Jes Scholz (Organic Marketing Consultant at Jes Scholz Consulting)
Michael Ofei (Managing Editor at Backlinko)
Regan McGregor (Head of SEO at Airtasker)
Vahe Arabian (Founder & Editor-in-Chief at State of Digital Publishing)
Nathan Hughes (Head Coach at Ali Abdaal)
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