Georgia Tan is an SEO and Search Experience Optimization specialist with nearly a decade of experience driving organic growth, conversions, and revenue for brands across APAC and international markets. She is the Co-Founder and Head of Search at Switch Key Digital, one of the world’s first agencies dedicated to Search Experience Optimization (SXO), integrating SEO, UX, and CRO to build brands that connect, engage, and convert.
Through Switch Key Digital, Georgia helps businesses unlock sustainable growth by aligning search visibility with user experience and conversion-focused design. Her work spans strategy through implementation, with particular expertise in finance, B2B, and eCommerce, where compliance, risk management, and performance all play a critical role.
Alongside her agency work, Georgia serves as Director of Marketing at Asia Asset Management, where she leads digital growth and strategy for a leading financial publication, awards, and events platform across the APAC region. This dual agency and in-house experience gives her a practical, commercially grounded perspective on search and growth in highly regulated industries.
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Georgia is an international conference speaker and regularly shares insights on SEO, SXO, and digital growth at events including SEO Estonia, Chiang Mai SEO, World of Search, Sydney SEO Conference, and Digital Marketers Australia.
She is also the founder of Women in SEO & Digital Marketing, a community focused on supporting, connecting, and empowering women in the digital marketing industry through meetups, events, and shared learning.
Outside of work, Georgia enjoys travel, spending time outdoors, drinking copious amounts of green tea, and hanging out with her Kelpie x American Staffy.
