Sarah Pokorná is the SEO Manager at WhitePress®, where she blends over a decade of experience in digital marketing with a background in psychology to craft strategies that resonate with both users and algorithms. Her work focuses on consumer behavior, conversion optimization, and culturally adaptive SEO.
A recognized speaker at international events including BrightonSEO and SEO Square, Sarah is also a frequent guest on industry podcasts such as Voices of Search and Search With Candour. She has been a finalist or award recipient in several competitions, including the European Search Awards and the Irish National Start-Up Awards.
Sarah is also the founder of Neurodivergents in SEO, an initiative that reflects her advocacy for inclusivity in the search community. Her unique perspective bridges human psychology and search marketing, delivering actionable insights for global and diverse audiences.
