Ivana Flynn is a seasoned SEO consultant specialising in iGaming and other highly competitive and regulated industries. She has more than 15 years of experience in SEO, with over eight years focused specifically on iGaming, working both agency-side and in-house for major brands including William Hill, Mr Green, Betsson, Catena Media, and ComeOn! Group, where she has held senior SEO leadership roles.
Her expertise spans technical SEO, penalty recovery, Reddit strategy, link acquisition, brand protection, EEAT strategy, and large-scale SEO audits. Ivana is particularly known for her hands-on, data-driven approach and her ability to operate in high-risk SEO environments where compliance, reputation, and long-term visibility are critical.
Ivana is the author of one of the earliest and most cited practical experiments on the SEO impact of nofollow links, publishing a long-term test that challenged conventional assumptions in the industry. She is also the founder of The SEO Club YouTube channel and regularly shares advanced SEO insights through writing, training, and workshops.
Watch Ivana Flynn speak at brightonSEO in September 2024:
A well-established public speaker, Ivana has presented at leading iGaming and marketing conferences worldwide, including ICE, iGB, SBC, Sigma, BrightonSEO, SEO Vibes, SERP Conf, and SEO Mastery Summit. She is also a podcast co-host and frequent guest on SEO and marketing podcasts, where she discusses technical SEO, algorithm changes, and real-world case studies.
Known for her analytical mindset and direct, practical style, Ivana focuses on SEO strategies that are defensible, measurable, and effective in some of the toughest search landscapes.
