LocalU Dallas 2026

LocalU is a one-day local search seminar built for the agencies and in-house teams that work on Google Business Profile and local ranking problems.

The program has eight sessions on what works after Google's 2025 core updates, what white hat agencies need to know about black hat SEO, Google Business Profile horror stories, local search when AI and ads dominate the results, human content in an AI world and the policies Google does and does not enforce. A live AMA panel and a Hot Ones challenge round out the day.

The room is small, with direct access to the faculty. Breakfast and a catered lunch are included, the sessions are recorded for attendees and a combined ticket with State of Search is available.