WorldView 2025
Website & Tickets: View Official Website

Website & Tickets: View Official Website
WorldView 2025 is a virtual international SEO conference taking place on July 24, 2025, dedicated entirely to global search engines beyond Google and Bing.
Hosted by International Search News and organized by Dan Taylor and Christina Xu, the event brings together expert practitioners and strategists to share insights into search ecosystems like Baidu, Yandex, Naver, Sogou, and Cốc Cốc. The conference offers a full day of programming, including twelve speaker sessions and two live panel discussions, all streamed via the International Search News YouTube channel.
The agenda features region-specific presentations and practical sessions on topics such as AI-powered advertising in China, SERP features on Baidu, Naver fundamentals, and tracking search engines beyond Google. Attendees will also gain actionable knowledge on e-commerce strategies, translation services, and the digital behaviors of Chinese travelers.
With its specialized focus and open-access format, WorldView 2025 provides a rare opportunity for marketers and SEO professionals to deepen their understanding of non-Western search markets and adapt their strategies for global growth.
WorldView 2025 features the following talks and speakers:
| Speaker | Topic |
|---|---|
| Christina Xu | Decoding Xiaohongshu, Not just China’s Instagram |
| Benny Cheuk | The Best Practices of Online Advertising in China |
| Lizzie Lewington | Baidu SERP Features Overview |
| Raquel González Expósito | An Introduction to Naver |
| Simon Lesser | Tracking Global Search Engines Beyond Google |
| Faruk Mardan | Choosing the Right Type of Translation Service |
| Aaron Young | AI-Powered Advertising: The Future of Hyper-Personalized Marketing in China |
| Sienna Parulis-Cook | The Chinese Traveler’s Digital Journey |
| Freia Yang | Choosing The Right E-Commerce Platform for Your Brand in China |
| Ray Grieselhuber | Search & AI in Japan: A Short Introduction |
| Yolanda Huang | Exploring China’s Mini Program Ecosystem |
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