News Reach Con 2025

News Reach Con is a two-day in-person conference dedicated to advancing SEO in digital journalism, taking place on October 23 – 24, 2025, in Dortmund, Germany.

Unlike traditional SEO conferences that often center on e-commerce, NRC focuses exclusively on the unique challenges and opportunities of news SEO. The event brings together publishers, SEO specialists, and media professionals to explore strategies for maximizing visibility in Google News, Discover, and related platforms.

The 2025 edition builds on the success of its inaugural year with a program that includes keynotes, panels, lectures, and hands-on workshops – covering the latest trends in AI-driven SEO, algorithm updates, and monetization strategies.

International speakers and bilingual sessions ensure accessibility to a broad audience, while the agenda emphasizes practical insights and real-world applications. Attendees benefit not only from expert content but also from direct exchanges with peers and industry leaders.

The conference is hosted at the Sparkassenakademie NRW, a historic castle overlooking Phoenix Lake. This unique venue combines medieval architecture with modern facilities, providing an elegant setting for both the main event and its opening night networking session, “Beer at the Castle.”

With its mix of in-depth sessions and relaxed social opportunities, News Reach Con offers a focused environment for professionals shaping the future of digital journalism through SEO.

Speakers at News Reach Con 2025

Jessie Willms (The Guardian US)
Joy Johnston (Trisolute Software)
Barry Adams (Polemic Digital)
Vivienne Goizet (Bild)
Juliane Bettinga (SEOSOON)
Kjeld Stein (Tag24)
Valérie Glutz (Blue Entertainment AG)
Steffen Heringhaus (five elements digital)
Laura Oelker (DIE ZEIT)
Konstantin Sarkar (AccScale)
Sabine Langmann (Norddeutscher Rundfunk)
Jens Fauldrath (Get:traction)
Ani Palyan (Innovations- und Digitalagentur ida)
Kathrin Duphorn (Innovations- und Digitalagentur ida)
Gabriella Iannetta (Realtor)
Tobias Willmann (Ringier Medien Schweiz)
Freya Dombach (Trisolute Software)