Conductor’s C3 2025 Conference

Conductor’s C3 conference returns to New York on October 9, 2025, with a focus on how AI is reshaping search and digital marketing.

The event centers on AEO (Answer Engine Optimization) and strategies for maximizing visibility across AI-driven platforms like ChatGPT, Perplexity, and Google’s evolving search experiences. Attendees will gain insights on how to adapt content strategies, enhance brand authority, and measure success beyond traditional traffic and ranking metrics.

The agenda includes sessions on structuring websites for AI search, leveraging embeddings and signals beyond keywords, managing brand risk and security in the AI era, and orchestrating GEO, AEO, AIO, and SEO together.

Presentations also cover practical approaches to content creation at scale, AI adoption across organizations, and the transformation of customer journeys. Alongside tactical talks, Conductor experts will share platform-specific strategies and live solutions.

Hosted at Convene One Liberty Plaza in downtown Manhattan, the conference is designed for SEO professionals, content marketers, and digital leaders navigating the shift to AI-powered search. The day concludes with networking drinks, creating opportunities for attendees to connect with peers and industry leaders.

A highlight of the event is the annual Searchie Awards, which recognize achievements in organic marketing across categories such as AI innovation, content excellence, brand impact, and high performance from small teams. This recognition program underscores the conference’s commitment to celebrating practical success and forward-looking approaches in digital marketing.

Speakers at Conductor’s C3 2025 Conference

This event features talks by the following speakers:

Seth Besmertnik (CEO and Co-Founder at Conductor)
Wei Zheng (Chief Product Officer at Conductor)
Branden Jones (Managing Director and CMO at BlackRock)
Jennifer Griffin Smith (Chief Marketing Officer at Acquia)
Darcy Kurtz (CMO at WP Engine)
Jon Ewing (Head of Marketing at Dun & Bradstreet)
Catherine Carroll (Head of Digital Marketing at PGIM)
Anthony Daronzio (VP, SEO, Content at Publicis Groupe)
Linda Gharib (VP, Brand & Communications at Wolters Kluwer)
Louis Cohen (Director of Digital Marketing & Demand Generation Leader at Ernst & Young)
Evan Finkelstein (Head of SEO, AI Discoverability, & Performance Content at New York Life Insurance Company)
Kristopher Rivero (Director, SEO and Digital Engagement at Wyndham Hotels & Resorts)
Andrew Bolton (SVP, Chief Customer Officer at Knotch)
Garth O’Brien (Chewy)
Marc Choquette (Director of SEO at Boston Globe Media)
Sacha Goureau (Founder at SELG Consulting)
Jessie Henry (UPMC)
Eduardo Gonzalez (Senior Manager, SEO at Ashley Global Retail)
Partho Ghosh (VP, Product at Uberall)
Patrick Reinhart (VP of Services and Thought Leadership at Conductor)
Chase Kreuter (VP of Customer Growth & Success at Conductor)
Jess Jurva (Chief Customer Officer at Conductor)
Lindsay Boyajian Hagan (VP, Global Marketing at Conductor)