Will Scott is the CEO of Search Influence, where he leads a team focused on AI-driven SEO, paid search, and digital strategies that drive measurable growth. He coined the term “barnacle SEO” and has been active in digital marketing since 1994, delivering millions of visits through search.
Will is a frequent speaker at industry conferences including Pubcon, SMX, and Local U, and contributes to widely read marketing publications. He also serves on the full-time faculty of Local U, helping businesses navigate the evolving search landscape.
Under Will’s leadership, Search Influence has built thousands of websites and scaled content and SEO strategies for both local and national brands. He brings a unique perspective grounded in technical expertise, strategic thinking, and decades of hands-on experience.
