Viola Eva is a digital entrepreneur, SEO specialist and founder of Flow Agency (formerly Flow SEO), where she works with B2B SaaS and professional services companies on search-driven content strategies, technical SEO and sustainable long-term organic growth. She has been working in SEO since 2015 and focuses on content marketing, strategic search frameworks and building calm, effective marketing systems for startups.
She is known for her speaking work at industry events including UnGagged Las Vegas, Pubcon, WordCamp Europe, Friends of Search, SEOkomm, Digital Olympus, Webinale, SaaStanak and many others. Her talks often centre on content strategy, mindful marketing and the creative side of SEO. She began speaking in 2017 and has since presented internationally across Europe and the US.
Viola founded Flow SEO in 2018 and has grown it into a boutique agency known for tailored strategies, clarity of execution and a focus on sustainable results. She has worked with software and eLearning startups, preferring these sectors because they understand digital and allow for more sophisticated and creative SEO initiatives.
Her background includes consulting for brands like Beekeeper, Genesys, FloQast, Betterworks and Simpro Group. Her favourite work in SEO involves the strategic and creative elements of ranking, while she deliberately avoids box-ticking audit approaches. She emphasises consistency, audience understanding and long-term compounding gains.
Outside of SEO, she is an advocate for flow states and mindful work. Her preferred activities include yoga, dancing, hiking and ice baths, and she is interested in modern leadership and sustainable entrepreneurship.
