Talia Wolf is the Founder and CEO of GetUplift, a conversion rate optimization (CRO) agency serving high-growth B2B, eCommerce, and publisher brands. She developed the Emotional Targeting Framework™, which her team uses to improve customer journeys and increase conversions through psychology-driven experimentation.
Talia has led CRO programs for companies like Bitly, Amplitude, and Thinkific, running thousands of A/B tests focused on customer-first experiences. Her methodology combines deep customer research with scalable optimization strategies.
Recognized as one of the most influential voices in conversion optimization, Talia is a frequent keynote speaker at global SEO conferences including MozCon, SMX, and Growth Marketing Summit. She is also the author of an upcoming book on CRO and emotional targeting.
