Sara Fernández Carmona is an international SEO and product strategy expert currently active as a multilingual speaker, author, and adjunct professor at the University of Barcelona. She works with global B2B SaaS brands to scale digital presence through SEO, UX, and localization strategies that prioritize user experience and measurable growth.
Sara is the author of SXO: Optimización de la experiencia de búsqueda con SEO y UX, and has spoken at leading industry events such as BrightonSEO, SERP Conf., International Search Summit, and WordCamp. She is recognized as one of Majestic’s Top 101 SEO Experts worldwide and regularly lectures in four languages: English, Spanish, Catalan, and Italian.
With over eight years of experience across competitive international markets, Sara combines technical SEO with cross-functional leadership and accessibility principles. She is also a trainer with Women in Tech SEO, where she shares her practical, results-driven approach to search experience optimization.
