Niels Zee is the CEO and co-founder of Traffic Family, an affiliate and media company that builds and scales affiliate websites across multiple channels. Through Traffic Family, he has helped generate over €2M in revenue for partners via a portfolio of Dutch affiliate sites serving more than 600K monthly visitors.
He runs AffRamp, a profit-share Google Ads service for affiliate publishers, helping proven affiliates add €20K+ in monthly profit through high-ROAS paid search campaigns. AffRamp operates on a performance-based model with no retainers or upfront fees.
Niels is also the author of The Payout Mafia: How The Top Affiliates Are Still Robbing The Bank in 2025, co-written with James Dooley, which breaks down current affiliate strategies across SEO, PPC, YouTube, and social channels. In addition, he works through NielsZee.com helping affiliate site owners reach consistent five-figure monthly commissions and prepare for site exits.
Based in Chiang Mai, Thailand, he focuses on building scalable affiliate systems and partnering on new opportunities in paid traffic, SEO, and YouTube-driven affiliate projects.
Watch an interview with Niels Zee:
